Trustpilot Business review
A Trustpilot-focused review platform with invitations, analytics, widgets, and AI replies.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Trustpilot Business is a web-based customer feedback platform for businesses that collect, manage, analyze, and display service and product reviews. It suits companies focused on Trustpilot, with automated email invitations, customizable templates, reminders, review replies, flagging, notifications, dashboards, analytics, and TrustBox widgets. Product reviews can include customer photos and attributes, while API links support custom integrations and review displays.
Pricing scales by invitation volume, domains, users, widgets, and included capabilities. The Free plan includes 50 review invitations per month, a company profile page, and Support Center access. Starter costs $99 USD per domain per month when billed annually and adds 100 invitations, two widgets, one user, one domain, and eCommerce integrations. Plus costs $319 per domain per month with annual billing and includes 300 invitations, 10 widgets, three users, up to three domains, all integrations, and a 14-day free trial. Premium costs $799 and adds 1,000 invitations, 21 widgets, 10 users, unlimited domains, a Dedicated Customer Success Manager, and AI-assisted review replies. Enterprise includes unlimited invitations, 22 widgets, 1,000 users, unlimited domains, a Dedicated Customer Success Manager, and tools for optimized invitations and actionable insights.
The platform fits businesses that want Trustpilot-centered collection and presentation across web and email. Integrations include Shopify, HubSpot, Salesforce, Klaviyo, BigCommerce, Adobe Commerce, Freshworks, and Intercom, with web and API access for broader workflows. Its main limitation is focus: companies managing reviews across multiple independent review platforms may need a different product. Choose Trustpilot Business when Trustpilot is central to your review strategy; consider an alternative when wider review-source coverage matters more than Trustpilot-specific tools.
Trustpilot Business pros and cons
- Where it wins
- Automates email invitations, reminders, replies, and flagging
- Adds dashboards, TrustBox widgets, and product review displays
- Connects with Shopify, HubSpot, Salesforce, and other tools
- Where it doesn't
- Review activity centers on Trustpilot
- Starter is billed annually at $99 per domain per month
- AI-assisted replies are limited to higher-tier plans
Trustpilot Business fact sheet, pricing and score →
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