Total Expert review
A broad mortgage CRM with a free tier and a focused $100-per-user Premium plan.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Total Expert is a customer engagement and CRM platform for mortgage lenders, banks, credit unions, and other financial institutions. It combines borrower and lead records, contact-level activity history, loan-status synchronization, pipeline updates, lead routing, marketing automation, compliant SMS, referral-partner management, compliance workflows, and AI-assisted lead qualification. Loan officers and other customer-facing teams can manage leads, tasks, notes, and messaging through web, iOS, and Android applications.
Pricing is structured as a freemium model. The Complimentary plan costs $0 per month and includes Total Expert CRM access, inbound co-marketing connections, an open house lead capture app, single-property websites, home valuation landing pages, and marketing automation tools. The Premium plan costs $100 per user per month, billed monthly, and adds Focused View and Daily Call Lists, prioritized lead lists, and an event registration app while including everything in Complimentary. This makes the product suitable for teams that want to begin with core CRM and marketing capabilities before paying for additional prospecting and event tools.
Its strongest fit is for organizations that need mortgage-specific workflow coverage rather than a narrow contact database. Automatic loan-status synchronization, two-way compliant SMS, customer journeys, referral management, approvals, disclosures, audit trails, and mobile access connect sales and compliance activities in one system. Integrations include Active Directory, Salesforce, Twilio, Microsoft Office 365, Zillow Tech Connect, BombBomb, and AWS. Smaller teams with simple contact-management needs may find the breadth unnecessary, while mortgage and financial-institution teams seeking coordinated lead, pipeline, marketing, and compliance operations should consider Total Expert.
Total Expert pros and cons
- Where it wins
- Complimentary plan includes CRM access and marketing automation
- Compliance workflows include approvals, disclosures, and audit trails
- Loan-status synchronization keeps pipeline stages updated automatically
- Where it doesn't
- Premium pricing adds cost at $100 per user per month
- Enterprise mortgage pricing requires a sales conversation
- Broad functionality may exceed the needs of small teams
Total Expert fact sheet, pricing and score →
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