The Brand Grader
The Brand Grader: A quick, free view of brand sentiment and online mention sources. Ranked #54 of 60 in Online Reputation Management Software by our editors (3.8/10); pricing: Free plan; best for quick free brand sentiment snapshots.
At a glance
- Editor score3.8 / 10
- PricingFree plan
- Best forQuick free brand sentiment snapshots
- Free planYes
- Paid fromFree
- Founded2013 · Paris, France
- Facts checked22 Sep 2026
Where it wins
- Analyzes mentions across web, social, forums, news, and review sites
- Shows sentiment, influential sources, and geographic mention locations
- Exports PDF reports and supports embeddable result graphs
Where it doesn't
- Does not provide review requests or response management
- Lacks integrations with other tools
- Focused on snapshots rather than deeper ongoing monitoring
Our verdict on The Brand Grader
The Brand Grader is a free web tool from Mention for checking how a brand, competitor, product, or industry voice appears across publicly available online conversations. It analyzes mentions from web pages, social media, forums, news sites, and review websites, then presents a snapshot of brand performance. Solo users, small teams, agencies, and larger organizations can use it for an initial reputation review without adopting a broader monitoring platform.
Its strongest value is breadth within a single snapshot. Results include brand sentiment, top mention sources, influential websites and publications, and the geographic locations associated with mentions. The tool also supports PDF exports, social sharing, and embeddable result graphs, which makes findings easier to present to clients, colleagues, or stakeholders. As a cloud-based web tool with email and documentation support, it fits quick research and lightweight reporting workflows.
The Brand Grader is best suited to users who need a fast, free assessment rather than an ongoing reputation-management system. It does not include review requests, response management, or integrations, and its role is narrower than the deeper monitoring, reporting, and alert capabilities available through Mention’s paid platform. Choose it for an introductory view of sentiment and source distribution; choose an alternative when continuous monitoring, operational review workflows, or connected software processes are central requirements.
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The Brand Grader pricing
The Brand Grader fact sheet
| Free plan | Yes |
|---|---|
| Paid from | Free |
| Review request automation | Not verified |
| Review response tools | Not verified |
| Mention monitoring | Yes |
| Sentiment analysis | Yes |
| Monitored channels | web, social media, forums, news sites, review websites |
| Location limit | Not verified |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | GDPR |
| Support | Email, Docs |
| Built for | Solo, Small business, Mid-market, Enterprise (editorial estimate) |
| Pricing | Free plan |
| Website | mention.com |
| Facts checked | 22 Sep 2026 |
Alternatives to The Brand Grader
- BirdeyeA broad review management platform for multi-location teams that need centralized workflows.9.3
- Yext ReviewsA broad review intelligence suite for established and multi-location brands.9.2
- BrightLocal Reputation ManagerA broad local review toolkit with white-label reporting and focused response coverage.9.0
See all The Brand Grader alternatives →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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