Suzzy
Restaurant CRM and marketing for loyalty, reviews and retention
At a glance
- Editor score7.2 / 10
- PricingFrom €89/mo
- Best forEuropean restaurants needing loyalty and reviews
- Free planNo
- Campaign channelsMultichannel
- Facts checked20 Sep 2026
Where it wins
- Combines CRM, reservations, loyalty, reviews and ordering
- Builds audiences using guest history, visits, preferences and spend
- Supports SMS, email and Wallet Push campaigns
Where it doesn't
- No free plan; Essential starts at €89 per month
- Premium website with SEO and GEO is limited to Premium
- Scheduled campaigns do not necessarily trigger birthday or win-back workflows
Our verdict on Suzzy
Suzzy is a restaurant-focused SaaS platform for independent restaurants and other food-service businesses. It brings together online reservations, customer profiles, CRM campaigns, loyalty, digital menus, Click & Collect ordering and review management. Guest profiles can combine bookings, orders, preferences, loyalty activity and messages, giving restaurants a central view of customer relationships. The platform is available on the web and through an API.
Its strongest fit is for restaurants that want customer retention and reputation management in the same system. Live audiences can be built with tags, visit frequency and spend, then targeted through SMS, email or Wallet Push campaigns. Loyalty supports digital points, stamps, rewards, and Apple Wallet or Google Wallet cards. Suzzy also includes Google review collection and response management, with AI-supported replies, plus reservations with automatic confirmations and reminders. Integrations include Apple Wallet, Google Wallet, Google Business Profile, Reserve with Google, Stripe, TheFork, Google Reviews, Tripadvisor and Facebook.
Pricing is straightforward but entirely paid. Essential costs €89 per month and includes reservations, a QR-code digital menu, Google review collection and AI replies, customer profiles and CRM, wallet-based loyalty cards, and SMS and email campaigns. Premium costs €139 per month and adds a premium website with SEO and GEO. Restaurants choosing Suzzy should value its combined marketing, loyalty and review toolkit, particularly when guest data needs to inform campaigns. It is less suitable for buyers seeking a free entry plan, a narrowly focused reservation tool, or fully automatic birthday and win-back workflows from scheduled campaigns.
Suzzy pricing
All 2 Suzzy plans and prices →
Suzzy fact sheet
| Free plan | No |
|---|---|
| Paid from | Not verified |
| Campaign channels | Multichannel |
| Audience segmentation | Yes |
| Automated campaigns | Yes |
| Loyalty program | Yes |
| POS integration | Not verified |
| Guest or contact limit | Not verified |
| Review requests | Yes |
| Deployment | Cloud |
| Platforms | Web |
| Support | |
| Built for | Small business, Mid-market (editorial estimate) |
| Integrations | 9 integrations: Apple Wallet, Google Wallet, Google Business Profile, Reserve with Google, Stripe, TheFork … |
| Pricing | From €89/mo (source) |
| Website | suzzyapp.com |
| Facts checked | 20 Sep 2026 |
Suzzy integrations
Suzzy lists 9 integrations on its own site.
- Apple Wallet
- Google Wallet
- Google Business Profile
- Reserve with Google
- Stripe
- TheFork
- Google Reviews
- Tripadvisor
Alternatives to Suzzy
- AppfrontA broad restaurant marketing stack for brands managing ordering, loyalty, and campaigns.—
- Bloom IntelligenceA data-focused restaurant marketing platform with attribution, automation, and guest intelligence.8.0
- ReeloA broad restaurant CRM with a free entry point and paid automation, loyalty, and feedback tools.10.0
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Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
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