Sulekha review
A local lead-generation directory with free listings, matched enquiries, reviews, and paid visibility.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Sulekha is a local-services directory and marketplace for people searching for service professionals and businesses seeking local enquiries. Users can search by category and location, submit requirements for matched providers, compare ratings and reviews, and contact businesses. Businesses can create free listings, claim or manage profiles, respond to enquiries, and promote their services. Categories include home services, education, business services, personal care, events, travel, and property, with localized services in India, the United States, Canada, the United Kingdom, and the UAE.
The free listing makes Sulekha accessible to businesses that want a directory presence without starting with a paid badge. According to the published US local-services pricing, Blue Badge costs $10 per 30 days and includes standard display, direct response, email and call responses, SMS responses, and dedicated customer support. Red Badge costs $25 per 90 days with random display and the same response and support features. Gold Badge costs $45 per 180 days, adds priority display, and includes service catalogue or rate-card uploads. Badge pricing may vary by country, category, city, listing type, or lead package, while the FAQ describes variable pay-per-lead pricing.
Sulekha’s main strength is the connection between discovery and enquiry management. Businesses can receive contacts through several channels and track interactions with service experts through a dashboard. Verified service professionals and business information, profile reviews, claims, and mobile apps for Android and iOS add useful structure for local transactions. The platform suits service providers focused on lead generation and customers who want to compare local options. Businesses seeking a simple listing can start free, while those wanting more display visibility can consider the badge tiers. It is less suitable for buyers who need a single universal price across markets or providers evaluating badge pricing without accounting for possible pay-per-lead charges.
Sulekha pros and cons
- Where it wins
- Free listings with profile management and listing claims
- Matched enquiries through calls, chat, SMS, and email
- Reviews, verification, tracking, and web and mobile access
- Where it doesn't
- Paid badge pricing varies by market, category, city, and listing type
- Badge display options differ across Blue, Red, and Gold tiers
- Variable pay-per-lead pricing may apply beyond badge products
Sulekha fact sheet, pricing and score →
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