SplitPea review
A focused web testing tool with a useful free plan and straightforward reporting.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
SplitPea is a web-based A/B testing tool for founders, marketers, freelancers, agencies, and small teams. It supports experiment hypotheses, page selection, conversion goals, traffic splitting between a control and a variant, and visual edits to headlines, buttons, images, text, and simple styling. Users can install a JavaScript snippet, review conversion results, and export experiments, results, and decisions as CSV. Its scope suits teams that want website testing without enterprise infrastructure or developer-heavy setup.
Pricing follows a freemium model. The Starter plan costs $0 per month and includes a visual editor, decision history, and goal tracking. Grow costs $29 per month when billed monthly and adds Bayesian confidence scoring alongside the visual editor and goal tracking. Agency costs $49 per month and includes the visual editor, goal tracking, and decision history. Published plan information also states that annual billing saves 20%, while plans remain month-to-month. For platform fit, SplitPea supports static HTML, WordPress, Webflow, Squarespace, and Shopify, making it relevant for common website-building environments.
The product’s strongest feature set is its focused reporting workflow: experiments can track goals, show Bayesian confidence, lift, and conversion results, and record ship, hold, or inconclusive decisions. CSS selector targeting adds control beyond basic visual editing. The trade-off is a narrow testing surface. SplitPea supports web A/B testing, but not server-side testing, mobile SDKs, or audience targeting. Teams needing mobile experiments, backend tests, or segmented audiences should choose a broader platform. Small website-focused teams that value a free starting point and clear experiment decisions are the better fit.
SplitPea pros and cons
- Where it wins
- Free plan includes visual editing, goals, and decision history
- Bayesian confidence, lift, and conversion reporting
- Works with WordPress, Webflow, Shopify, and other web platforms
- Where it doesn't
- Web-only testing with no mobile SDK
- No server-side testing or audience targeting
- Focused on A/B testing rather than broader experimentation
SplitPea fact sheet, pricing and score →
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update