Sona Applicant Tracking
Sona Applicant Tracking: A beta ATS focused on conversational AI, voice interviews, and frontline hiring workflows. Ranked #159 of 231 in Applicant Tracking Systems by our editors (3.0/10); pricing: Pricing on request; best for high-volume hiring teams using conversational AI.
At a glance
- Editor score3.0 / 10
- PricingPricing on request
- Best forHigh-volume hiring teams using conversational AI
- Career siteYes
- Founded2021
- Facts checked22 Sep 2026
Where it wins
- Conversational AI applications and automated candidate screening
- Voice interviews, bulk actions, and automated SMS and email
- Onboarding, compliance tracking, and hiring analytics in one workflow
Where it doesn't
- The ATS is labeled “In beta”
- Pricing requires a consultation rather than published plan tiers
- Its workflow is oriented toward high-volume frontline hiring
Our verdict on Sona Applicant Tracking
Sona Applicant Tracking is an applicant tracking system for large frontline organisations hiring at volume. It combines job posting, branded career sites, conversational AI applications, automated candidate screening, voice interviews, configurable pipelines, bulk candidate actions, SMS and email communications, onboarding forms, compliance tracking, and hiring analytics. The intended use case is recruitment at scale, particularly where candidates need to move from application through onboarding and toward a first scheduled shift.
Its strongest differentiator is the conversational and automated hiring workflow. Branded career sites can support AI-guided applications, while automated screening and voice interviews add structured steps before candidates reach later pipeline stages. Job-board feeds connect openings with Indeed, LinkedIn, Caterer, and others. Recruiters can manage candidates through drag-and-drop stages, apply bulk actions, and use time-to-hire, pipeline, source, and location analytics to monitor hiring activity. These capabilities make the product a fit for teams that need to process many applicants while keeping communication and workflow actions centralized.
Sona also connects recruitment with Sona HR, Sona payroll, and Sona scheduling, supporting a broader workforce-management path after hiring. Role-based onboarding forms and compliance tracking extend the workflow beyond candidate selection. Pricing is configurable and requires a consultation, while the ATS is labeled “In beta,” so organisations should assess its fit against their rollout requirements before choosing it. Sona is most appropriate for high-volume frontline hiring teams that value conversational AI, voice interviews, bulk communications, and connections to Sona’s workforce applications. Teams seeking a mature, general-purpose ATS with a conventional hiring focus may prefer an alternative.
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Sona Applicant Tracking pricing
Sona Applicant Tracking fact sheet
| Free plan | Not verified |
|---|---|
| Paid from | Not verified |
| Career site | Yes |
| Resume parsing | Not verified |
| Interview scheduling | Not verified |
| Workflow automation | Yes |
| Job board distribution | Yes |
| Active jobs | Not verified |
| Users included | Not verified |
| Support | |
| Built for | Enterprise, Mid-market (editorial estimate) |
| Integrations | 52+ integrations: Indeed, LinkedIn, Caterer, Sona HR, Sona payroll, Sona scheduling See all → |
| Pricing | Pricing on request (source) |
| Website | sona.ai |
| Facts checked | 22 Sep 2026 |
Sona Applicant Tracking integrations
Sona Applicant Tracking lists 52+ integrations on its own site — the 6 named here are the ones its pages call out.
- Indeed
- Caterer
- Sona HR
- Sona payroll
- Sona scheduling
See all Sona Applicant Tracking integrations →
Alternatives to Sona Applicant Tracking
- LeverA broad ATS and recruiting CRM for teams that want one hiring platform.9.3
- WorkableA broad ATS with AI, 200+ job boards and extensive hiring workflows.9.2
- Zoho RecruitA broad ATS with a free tier, mobile apps, API access, and scalable paid plans.9.1
See all Sona Applicant Tracking alternatives →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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