Sona Applicant Tracking review
A beta ATS focused on conversational AI, voice interviews, and frontline hiring workflows.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Sona Applicant Tracking is an applicant tracking system for large frontline organisations hiring at volume. It combines job posting, branded career sites, conversational AI applications, automated candidate screening, voice interviews, configurable pipelines, bulk candidate actions, SMS and email communications, onboarding forms, compliance tracking, and hiring analytics. The intended use case is recruitment at scale, particularly where candidates need to move from application through onboarding and toward a first scheduled shift.
Its strongest differentiator is the conversational and automated hiring workflow. Branded career sites can support AI-guided applications, while automated screening and voice interviews add structured steps before candidates reach later pipeline stages. Job-board feeds connect openings with Indeed, LinkedIn, Caterer, and others. Recruiters can manage candidates through drag-and-drop stages, apply bulk actions, and use time-to-hire, pipeline, source, and location analytics to monitor hiring activity. These capabilities make the product a fit for teams that need to process many applicants while keeping communication and workflow actions centralized.
Sona also connects recruitment with Sona HR, Sona payroll, and Sona scheduling, supporting a broader workforce-management path after hiring. Role-based onboarding forms and compliance tracking extend the workflow beyond candidate selection. Pricing is configurable and requires a consultation, while the ATS is labeled “In beta,” so organisations should assess its fit against their rollout requirements before choosing it. Sona is most appropriate for high-volume frontline hiring teams that value conversational AI, voice interviews, bulk communications, and connections to Sona’s workforce applications. Teams seeking a mature, general-purpose ATS with a conventional hiring focus may prefer an alternative.
Sona Applicant Tracking pros and cons
- Where it wins
- Conversational AI applications and automated candidate screening
- Voice interviews, bulk actions, and automated SMS and email
- Onboarding, compliance tracking, and hiring analytics in one workflow
- Where it doesn't
- The ATS is labeled “In beta”
- Pricing requires a consultation rather than published plan tiers
- Its workflow is oriented toward high-volume frontline hiring
Sona Applicant Tracking fact sheet, pricing and score →
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