SiteGauge review
A flexible, affordable way to track competitor website changes and receive timely alerts.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
SiteGauge is a cloud-based website monitoring and competitive-intelligence platform for product, strategy, marketing, sales, compliance and content teams. It monitors competitor pricing pages, product pages, documentation, blogs, job listings, changelogs and other URLs for content, pricing, structural and visual changes. Scheduled crawling, screenshots, historical records and configurable alerts make it suited to teams that need a continuing view of market updates rather than occasional manual checks.
Pricing scales by monitoring volume, history and collaboration. The Free plan includes 5 monitors, 150 checks per month, daily checks, email alerts, an RSS feed and 30-day change history. Standard costs $19.20 per month when billed annually and adds 4,000 checks, 30 monitors, unlimited free viewers, 90-day history and alerts through Slack, Teams, Discord, Google Chat and webhooks. Pro costs $79.20 per month billed annually, with 10,000 checks, 100 monitors, limited 15-minute checks, three editors, unlimited viewers and one-year history. Business costs $159.20 per month billed annually and adds 24,000 checks, 300 monitors, limited 5-minute checks, 10 editors and an audit-grade change archive. Enterprise adds custom estate-based pricing, unlimited editors, viewers and workspaces, SSO/SAML, a 99.9% uptime SLA and retention up to 6 years.
Its strongest distinction is the combination of detection depth and delivery options. Users can compare before-and-after screenshots, review AI-generated change summaries and significance scoring, and access historical change archives. Notifications cover email, Slack, Microsoft Teams, Discord, Google Chat, webhooks, RSS, SMS, Google Sheets, Zapier, REST API and MCP. The API also supports competitor profiles, battlecards and win/loss data. SiteGauge fits teams that want structured website intelligence with collaboration and automation; teams needing only a small number of daily checks can stay on Free, while higher-frequency monitoring and longer retention require paid tiers.
SiteGauge pros and cons
- Where it wins
- Visual, text and element change detection with screenshots
- AI-generated summaries and significance scoring
- Broad alerts, REST API and MCP access
- Where it doesn't
- Free plan is limited to 5 monitors and 150 checks monthly
- Faster 5- and 15-minute checks are limited to a small set
- Enterprise pricing is custom rather than published
SiteGauge fact sheet, pricing and score →
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