Shopometry review
A unified retail media system for campaign booking, automation, optimisation and ROAS reporting.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Shopometry is a cloud retail media network platform for retailers, media owners, malls and rights holders. It brings inventory management, self-serve media packaging, bookings, creative-file workflows, campaign automation, optimisation and reporting into one web application. Its coverage includes onsite search and display, off-network social, display and video, digital out-of-home and offline media. Mid-market and enterprise teams running retail media programs are the clearest fit, particularly when several media formats and buying workflows need to be coordinated.
The platform uses a contact-sales pricing model. Its integrations with Meta, Google Ads and TikTok connect campaign execution to widely used advertising channels, while automated invoicing integration can link campaign operations with billing processes. Creative teams can upload files, route them for approval and run specification checks before launch. AI-generated ad creatives use product imagery and GPT-4 suggestions, giving teams an additional production workflow alongside manual asset handling. These capabilities make Shopometry more suitable for organisations with structured approval and booking processes than for advertisers seeking a lightweight campaign interface.
Shoptimise is the central differentiator: it automates cross-platform campaign optimisation and supports conversion-data optimisation using loyalty-scheme data. Live ROAS reporting with PDF export gives media teams a reporting output for ongoing performance reviews. The broad feature set covers operational work from inventory through invoicing, but the product is delivered through the web and lists email as its support channel. Teams wanting a focused ad-buying tool, broader support coverage or a simpler setup may prefer a narrower alternative; retailers and media owners needing coordinated cross-channel operations should consider Shopometry.
Shopometry pros and cons
- Where it wins
- Manages retail inventory, media packaging, bookings and creative approvals
- Automates onsite and off-network campaigns across major ad channels
- Provides live ROAS reporting, PDF export and conversion-data optimisation
- Where it doesn't
- Uses a contact-sales purchasing process rather than self-serve pricing
- Web deployment may not suit teams requiring native desktop or mobile apps
- Email is the listed support channel, with no broader support options described
Shopometry fact sheet, pricing and score →
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