SHOPLINE
SHOPLINE: A broad hosted commerce platform for retailers selling across stores, social, marketplaces, and POS. Ranked #43 of 278 in Ecommerce Platforms by our editors (4.9/10); pricing: 14-day trial; best for omnichannel and livestream sellers.
At a glance
- Editor score4.9 / 10
- Pricing14-day trial
- Best forOmnichannel and livestream sellers
- Free planNo
- Hosting modelHosted
- Founded2013 · Singapore
- Facts checked20 Sep 2026
Where it wins
- Unified storefront, inventory, marketplace, social, livestream, and POS tools
- Supports up to 300 inventory locations
- APIs, app marketplace, and integrations with Amazon, TikTok, and Shopee
Where it doesn't
- No free plan is available
- Paid plans apply third-party transaction fees
- Enterprise requires custom pricing
Our verdict on SHOPLINE
SHOPLINE is a hosted SaaS ecommerce platform for retailers and brands that need more than an online storefront. It combines customizable store themes, checkout, inventory management, social and livestream selling, marketplace synchronization, point of sale, marketing automation, analytics, subscriptions, and loyalty tools. Its omnichannel structure makes it a strong fit for businesses selling through websites, social channels, marketplaces, and physical retail locations, with web, iOS, Android, and API access supporting different operating needs.
The monthly pricing starts with Starter at $29, including 5 staff accounts, built-in store, checkout and inventory tools, multi-channel selling, and a 2% third-party transaction fee. Essential costs $79 per month, raises the allowance to 35 staff accounts, lowers that fee to 0.8%, and adds advanced reporting, customer segmentation, the app marketplace, and integrations. Premium is $269 per month for 100 staff accounts, a 0.5% third-party transaction fee, advanced marketing automation, AI recommendations, developer tools, and API integrations. Enterprise adds unlimited staff accounts, multi-store and organization management, advanced checkout customization, and developer tools at custom pricing. A 14-day free trial is available, but there is no free plan.
SHOPLINE’s main advantage is breadth: it connects online commerce with marketplaces such as Amazon, eBay, TikTok, Shopee, Lazada, Mirakl, and Zalora, while also supporting Apple Pay and Google Pay. Multi-location inventory, abandoned-cart recovery, customizable reports, email and SMS automation, and developer APIs extend the platform beyond basic catalog and checkout functions. That range suits growing retailers with multiple channels, locations, or customer programs. Smaller sellers seeking a narrowly focused storefront, or businesses that want to avoid paid plans and transaction fees, should consider a simpler alternative.
Your product? Our editors can test SHOPLINE in depth and publish a review, labelled as paid · from $149/mo →
SHOPLINE pricing
All 4 SHOPLINE plans and prices →
SHOPLINE fact sheet
| Free plan | No |
|---|---|
| Paid from | Not verified |
| Hosting model | Hosted |
| Sales channels | Omnichannel |
| Inventory locations | 300 locations |
| Transaction fee | Varies |
| Abandoned cart recovery | Yes |
| App marketplace | Yes |
| Digital products | Yes |
| Free trial | 14 days · no card needed |
| Deployment | Cloud, Mobile |
| Platforms | Web |
| Compliance & security | SOC 2 |
| Support | Docs · 24/7 |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 10 integrations: Amazon, Shopee, Lazada, eBay, TikTok, Facebook … See all → |
| Pricing | 14-day trial (source) |
| Website | shopline.com |
| Facts checked | 20 Sep 2026 |
SHOPLINE integrations
SHOPLINE lists 10 integrations on its own site.
- Amazon
- Shopee
- Lazada
- eBay
- TikTok
- Google Shopping
- Apple Pay
- Google Pay
See all SHOPLINE integrations →
Alternatives to SHOPLINE
- ShopifyA broad hosted commerce platform spanning storefronts, operations, retail, marketplaces, and AI channels.9.4
- WooCommerceA flexible, free core for WordPress stores that need customization and extensions.9.2
- BigCommerceBigCommerce combines hosted storefronts, omnichannel selling, APIs and headless commerce.9.1
See all SHOPLINE alternatives →
Also Ranked In
SHOPLINE is ranked in 5 of our directories.
Used SHOPLINE? Be the first to review it
The editor score above is our own research. What this page doesn't have yet is a reader's view — what you used SHOPLINE for, what worked and what didn't. No stars are seeded and no review is paid for; an editor reads every one before it appears.
Write a reviewTwo minutes · verified accounts only · read by an editor before it appears
Featured on iTechGuides
SHOPLINE is listed in our Ecommerce Platforms directory. Add the badge to your site — it links back to this page.
<a href="https://www.itechguides.com/products/shopline/"><img src="https://www.itechguides.com/best/badge/shopline.svg" alt="Featured on iTechGuides" width="230" height="46"></a>
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update