WooCommerce
WooCommerce: A flexible, free core for WordPress stores that need customization and extensions. Ranked #2 of 278 in Ecommerce Platforms by our editors (9.2/10); pricing: Free plan; best for wordPress-based stores and content sites.
At a glance
- Editor score9.2 / 10
- PricingFree plan
- Best forWordPress-based stores and content sites
- Free planYes
- Paid fromFree
- Hosting modelSelf-hosted
- Founded2005 · San Francisco, California, USA
- Facts checked20 Sep 2026
Where it wins
- Free open-source core with no monthly platform subscription
- Supports catalogs, inventory, digital products, APIs, and payments
- Connects with marketplaces, social platforms, Google, and payment services
Where it doesn't
- Self-hosted stores require separate hosting
- Extensions and payment processing can add separate costs
- Abandoned-cart recovery is not part of the core platform
Our verdict on WooCommerce
WooCommerce is an open-source ecommerce platform built on WordPress for businesses creating customizable online stores. Its free Core platform includes product catalogs, configurable shop pages, orders, inventory tracking, stock thresholds, backorders, notifications, downloadable products, virtual products, product reviews and ratings, payment gateway integrations, and REST/API capabilities. It is aimed at small and medium businesses, developers, and agencies that want commerce capabilities within a WordPress site.
The platform’s pricing is straightforward: the Core platform is free to download and use, has no monthly subscription, and supports unlimited products, orders, and APIs. That does not make the full store cost-free, because hosting, payment processing, and extensions can incur separate costs. The open-source model suits organizations that want to choose their hosting, payment services, themes, and add-ons rather than adopt a bundled paid platform tier.
WooCommerce also fits stores that need multiple sales channels or a broad service ecosystem. Integrations include Amazon, eBay, Walmart Marketplace, Etsy, Google, Facebook, TikTok, PayPal, Stripe, Square, and WooPayments. Merchants can extend the store through the extensions and themes marketplace, while multichannel selling supports marketplaces, social platforms, and Google. The trade-off is a more assembled setup: abandoned-cart recovery is handled through a separately installed plugin, and self-hosting remains part of the operating model. Choose WooCommerce for WordPress-based stores that value control and extensibility; consider another platform if you want hosting and more commerce functions bundled into one managed service.
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WooCommerce pricing
All 1 WooCommerce plans and prices →
WooCommerce fact sheet
| Free plan | Yes |
|---|---|
| Paid from | Free |
| Hosting model | Self-hosted |
| Sales channels | Omnichannel |
| Inventory locations | Not verified |
| Transaction fee | Payment_only |
| Abandoned cart recovery | Yes |
| App marketplace | Yes |
| Digital products | Yes |
| Money-back guarantee | 30 days |
| Deployment | Self-hosted, Mobile |
| Platforms | Web, iOS, Android |
| Support | Email, Live chat, Tickets, Community, Docs |
| Built for | Solo, Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 9 integrations: WooPayments, Stripe, PayPal, Square, Amazon Pay, Google Shopping … See all → |
| Pricing | Free plan (source) |
| Website | woocommerce.com |
| Facts checked | 20 Sep 2026 |
WooCommerce integrations
WooCommerce lists 9 integrations on its own site.
- WooPayments
- Stripe
- PayPal
- Square
- Amazon Pay
- Google Shopping
- Mailchimp
- Google Analytics
See all WooCommerce integrations →
Alternatives to WooCommerce
- ShopifyA broad hosted commerce platform spanning storefronts, operations, retail, marketplaces, and AI channels.9.4
- BigCommerceBigCommerce combines hosted storefronts, omnichannel selling, APIs and headless commerce.9.1
- Wix eCommerceA flexible hosted storefront for users who value simple site and store building.9.0
See all WooCommerce alternatives →
WooCommerce vs the competition
- WooCommerce vs Shopify
- WooCommerce vs Wix eCommerce
- WooCommerce vs Salesforce Commerce Cloud
- WooCommerce vs SAP Commerce Cloud
- WooCommerce vs Shopware
Compare WooCommerce with any tool side by side →
Also Ranked In
WooCommerce is ranked in 17 of our directories; the 6 strongest besides Ecommerce Platforms.
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The editor score above is our own research. What this page doesn't have yet is a reader's view — what you used WooCommerce for, what worked and what didn't. No stars are seeded and no review is paid for; an editor reads every one before it appears.
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Featured on iTechGuides
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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