sellerboard review
Marketplace-focused profit analytics for established Amazon sellers and growing ecommerce teams.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
sellerboard is a cloud-based analytics and management platform for ecommerce sellers, with a strong focus on Amazon. It connects marketplace sales with advertising, fees, refunds, inventory, cost of goods, and expenses to report profitability at both account and product level. Amazon, Walmart, and eBay sellers can also access tools for PPC analysis, inventory planning, review-request email campaigns, reimbursement recovery, listing alerts, lifetime value, retention, and user permissions. It is suited to established marketplace sellers, agencies, and growing ecommerce businesses that need operations data alongside profit reporting.
Pricing is paid-only, with no free plan. The Standard plan costs $19 per month with monthly billing or $15 per month with annual billing. Professional costs $29 per month monthly or $23 per month annually, while Business costs $39 monthly or $31 annually. These plans list a real-time profit dashboard, listing change alerts, PPC optimization, inventory management, and refund recovery. Enterprise costs $79 per month monthly or $63 annually and adds automated reports and user access management to the listed operational features. The published plans provide a clear progression for sellers that need broader reporting or team controls.
Its strongest fit is the combination of marketplace profitability and operating workflows: COGS tracking supports FIFO and other accounting methods, PPC analytics includes automated bid optimization, and inventory tools cover planning and purchase orders. Amazon Attribution campaign profit reporting, customer lifetime value and retention analysis, and alerts for listings, Buy Box status, fees, and feedback add depth beyond a basic sales dashboard. Integrations include Amazon, Walmart, eBay, QuickBooks, and ShipStation, with access through web, iOS, Android, and a Chrome extension. Choose sellerboard for established marketplace operations centered on profit; choose a broader ecommerce analytics product if your needs extend beyond marketplace-focused reporting.
sellerboard pros and cons
- Where it wins
- Account- and product-level profit dashboards with COGS tracking
- PPC optimization, attribution, inventory planning, and alerts
- Amazon, Walmart, eBay, QuickBooks, and ShipStation integrations
- Where it doesn't
- No free plan is available
- Primarily marketplace-focused rather than broad ecommerce analytics
- Core-store data refresh timing is not specified
sellerboard fact sheet, pricing and score →
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