Sell.Do review
A broad real estate CRM for developers that connects lead-to-post-sales workflows.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Sell.Do is a real estate CRM and revenue operations platform from Aurum PropTech Limited for developers, brokers, mandate companies and other property businesses in India. It brings together lead capture and deduplication, lead routing, automated follow-up, marketing automation, inventory management, property matching, site-visit workflows, bookings, channel-partner management and post-sales processes. Web, iOS, Android and API access support office teams, managers and field staff across the sales cycle.
Pricing is structured around quotes per active user per month. The published pricing terms state that plans require a minimum of five users, with rates depending on selected modules, AI usage and communication volumes. That model fits organizations that need a tailored combination of CRM, marketing, inventory and communications capabilities. Sell.Do also connects with 99acres, MagicBricks, Housing.com, Meta/Facebook Lead Ads, Google Ads, LinkedIn Lead Gen Forms, WhatsApp Business API, Salesforce, SAP, payment providers, calendars and CSV/Excel import and export. REST API access, webhooks, connectors and OAuth-scoped integrations add room for broader system workflows.
The standout strength is breadth for property developers: project, tower and unit inventory can be paired with live availability, hold workflows and automatic matching between buyer requirements and available units. Site-visit scheduling, confirmation, geo-tagging and feedback capture extend the workflow beyond initial lead conversion. AI features include lead scoring, voice agents, call analysis and next-best-action recommendations, while mobile access includes click-to-call, push alerts and offline field workflows. Large developers seeking an end-to-end operating layer should consider Sell.Do; smaller teams or businesses wanting a narrower, simpler CRM may prefer a less expansive platform.
Sell.Do pros and cons
- Where it wins
- Lead capture, deduplication, routing and automated follow-up workflows
- Inventory, property matching and site-visit management in one platform
- AI features, mobile apps, APIs and extensive real estate integrations
- Where it doesn't
- Pricing is quote-based rather than published as fixed plans
- Minimum purchase of five users may not suit small teams
- Broad functionality may exceed the needs of focused brokerage teams
Sell.Do fact sheet, pricing and score →
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