Scalvera review
A managed real estate CRM with strong automation and premium AI tiers.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Scalvera is a managed CRM and marketing automation platform for real estate agents, brokerages, property managers, and other small to medium-sized businesses. It combines visual pipelines for buyers, sellers, and transactions with automated email and SMS follow-up, landing pages, lead capture forms, online booking, missed-call text-back, lead routing, and a unified inbox for email, SMS, Instagram DMs, and web chat. The managed approach includes CRM configuration, workflow and funnel setup, data migration, integrations, ongoing support, and optimization, making it a fit for teams that want implementation handled rather than a purely self-serve system.
Pricing is structured around three core CRM plans. Starter costs $197 per month and includes a custom landing page, centralized CRM, automated SMS and email follow-up, mobile app, and lead capture forms. Professional costs $397 per month and adds appointment booking, payment processing, automated review requests, and pipeline management. Scale costs $797 per month and adds an AI voice agent, AI chatbot, custom AI agent training, and ongoing SEO management. Separate Social plans cost $400, $800, or $1,400 per month, with increasing post volumes, platform coverage, caption support, monitoring, reporting, and campaign services. SMS, email, and AI usage are billed separately at standard carrier rates, while one-time setup fees are non-refundable.
Scalvera’s strongest fit is a brokerage or growing real estate operation that values centralized communications, automated nurture, lead assignment, migration assistance, and managed optimization. Its web platform and mobile app support day-to-day access, while Google Calendar and Outlook Calendar cover core scheduling connections. The higher tiers are relevant when AI voice, chatbot handling, or custom agent training is a priority. However, the $197 monthly entry price makes it a significant commitment, and the integration set is narrow. Teams seeking broad ecosystem connectivity or verified property matching should consider a more specialized alternative.
Scalvera pros and cons
- Where it wins
- Visual pipelines for buyers, sellers, and transactions
- Automated email, SMS, booking, routing, and lead capture
- Scale adds AI voice, chatbot, and custom AI agent training
- Where it doesn't
- Starts at $197 per month with no free plan
- Integrations are limited to Google Calendar and Outlook Calendar
- No verified property-matching feature is included
Scalvera fact sheet, pricing and score →
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