Sago QualBoard
Sago QualBoard: A web-based workspace for live, asynchronous and AI-assisted qualitative research. Ranked #12 of 24 in Consumer Insights Platforms by our editors (7.9/10); pricing: Pricing on request; best for researchers focused on online qualitative work.
At a glance
- Editor score7.9 / 10
- PricingPricing on request
- Best forResearchers focused on online qualitative work
- Free planNo
- Audience panelYes
- Founded1966 · Iselin, New Jersey, United States
- Facts checked24 Sep 2026
Where it wins
- Combines live interviews, focus groups, discussions, diaries and polls
- AI moderation, Query AI and video summaries support analysis
- Translation, concept markup and external survey links support hybrid studies
Where it doesn't
- Pricing requires contacting sales
- No free plan is offered
- Web deployment may not suit teams requiring other platform formats
Our verdict on Sago QualBoard
Sago QualBoard is a cloud-based, web platform for market-research teams conducting online qualitative studies. It brings together real-time video interviews and focus groups with a virtual back room, asynchronous group discussions, participant diaries, lean communities, crowd surveys and quick polls. Agencies and organizations can also obtain respondent recruitment, project management, training and technical support from Sago, making QualBoard suitable for small, mid-market and enterprise research programs.
According to the published plan structure, Project-Based access covers all QualBoard activities for individual projects without a long-term commitment. Subscription-Based access provides an annual QualBoard subscription with unlimited access to live and asynchronous activities. Pricing is handled through sales rather than a self-serve checkout, and there is no free plan. QualBoard runs in the cloud through the web, with QualLink and external survey links supporting connections to broader research workflows. GDPR compliance and 24/7 chat support provide operational signals for teams evaluating ongoing studies.
The platform’s standout depth is its combination of qualitative collection and analysis tools. AI Moderation can generate automated follow-up questions, while Query AI, multi-video AI summaries, question summaries, concept extraction and trend identification help researchers work through responses. Automatic translation covers text responses and videos, and concept evaluation adds image markup for stimulus work. QualBoard is a strong fit for researchers who need one environment for interviews, focus groups, diaries and mixed qualitative workflows. Teams centered mainly on quantitative programs or seeking transparent self-serve pricing should compare alternatives before choosing it.
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Sago QualBoard pricing
All 2 Sago QualBoard plans and prices →
Sago QualBoard fact sheet
| Free plan | No |
|---|---|
| Paid from | Not verified |
| Audience panel | Yes |
| Research methods | surveys, interviews, focus groups, online discussions, diaries, communities |
| Audience targeting | Custom |
| Data analysis | AI moderation, Query AI, video summaries, question summaries, concept extraction, trend identification |
| Supported languages | Not verified |
| Named integrations | Not verified |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | GDPR |
| Support | Live chat · 24/7 |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Pricing | Pricing on request (source) |
| Website | sago.com |
| Facts checked | 24 Sep 2026 |
Alternatives to Sago QualBoard
- QualtricsA broad research suite for teams that need more than survey collection.9.3
- NIQA broad research and measurement portfolio for brands, retailers and other large organizations.9.1
- Kantar MarketplaceSelf-serve and expert-assisted studies with verified audiences and advanced reporting.9.0
See all Sago QualBoard alternatives →
Also Ranked In
Sago QualBoard is ranked in 2 of our directories.
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Featured on iTechGuides
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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