Rowform

At a glance

• Editor score
  7.1 / 10
• Pricing
  Free plan
• Best for
  Migrating forms from Typeform or Google Forms
• Free plan
  Yes
• Paid from
  $17/mo
• Branching logic
  Yes
• Facts checked
  13 Oct 2026

• Where it wins

  • Free plan includes logic, embedding, and AI form creation
  • Branching, calculations, and conditional ending screens
  • Imports form structure from Typeform and Google Forms

• Where it doesn't

  • Brand removal and custom domains require a paid plan
  • Payment collection is not among its listed capabilities
  • Advanced analytics and partial-submission capture require Pro

Our verdict on Rowform

Rowform is a web-based conversational form builder for people who need to create, publish, and embed interactive forms. Its visual drag-and-drop builder supports text, ratings, choices, signatures, and file uploads, while conditional routing can skip questions or show different endings. It is especially suited to users migrating forms from Typeform or Google Forms, since it can import their form structure. Solo users and small teams can start on the free plan; organizations needing more presentation and analysis controls can consider Pro.

The free plan includes a logic builder, form embedding, AI-assisted form creation, and no standard monthly response cap. Pro costs $20 per month with monthly billing or $17 per month with annual billing. Both paid options add branding removal, custom domains, partial-submission capture, team invitations, and advanced form analytics. A Lifetime plan is also available for a one-time $399 and lists those same additions. The paid upgrade is most relevant when branded forms, custom domains, or deeper response analysis are priorities; basic form creation and embedding are available without it.

Rowform’s feature set extends beyond simple question-and-answer flows: variables can calculate scores or prices, and conditional endings let a form adapt its finish to responses. Forms can be shared by link or embedded inline, full-page, or in a popup. Integrations include Google Sheets, Slack, Zapier, Calendly, Cal.com, Google Tag Manager, Facebook Pixel, and webhooks; the product is cloud-based and lists email and documentation support, along with GDPR compliance. Choose it for flexible conversational forms and migration support. A team whose core requirement is payment collection should look elsewhere, as that capability is not listed among Rowform’s features.

Your product? Our editors can test Rowform in depth and publish a review, labelled as paid · from $99/mo →

Rowform pricing

All 3 Rowform plans and prices →

Rowform fact sheet

Rowform integrations

Rowform lists 8 integrations on its own site.

• Google Sheets
• Slack
• Zapier
• Calendly
• Cal.com
• Google Tag Manager
• Facebook Pixel
• Webhooks

See all Rowform integrations →

Alternatives to Rowform

• FilloutA flexible form builder with branching, payments, uploads, and approvals.9.3
• TypeformA flexible form builder with branching, quizzes, embeds, and analytics—at a higher paid entry price.9.2
• TallyA capable free form builder, with branding controls and team features on paid plans.8.8

See all Rowform alternatives →

Featured on iTechGuides

Rowform is listed in our Conversational Form Software directory. Add the badge to your site — it links back to this page.

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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

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Last updated 21 Oct 2026 · How we research and update