Rooya
Rooya: Affordable UK fleet safety software with AI detection, coaching and compliance tools. Ranked #21 of 26 in Fleet Safety Software by our editors (7.4/10); pricing: Paid; best for UK fleets wanting affordable AI safety.
At a glance
- Editor score7.4 / 10
- PricingPaid
- Best forUK fleets wanting affordable AI safety
- Paid from£16/unit/mo
- Risk scoringYes
- Facts checked22 Sep 2026
Where it wins
- AI detects risky driving and supports targeted driver coaching
- Cloud video evidence, incident review and risk scoring
- Live tracking, DVIR and DVS compliance support
Where it doesn't
- Hardware costs £150 per unit before the monthly subscription
- No listed integrations limit wider ecosystem fit
- The platform has a focused fleet-safety scope
Our verdict on Rooya
Rooya is an AI video telematics and fleet safety platform for commercial fleets, couriers, insurers and public-sector operators. It combines road- and driver-facing cameras with live GPS tracking, driver-behaviour intelligence, risk scoring, incident review, cloud video evidence and fleet reporting. Fleet managers get operational visibility through web-based management tools, while mobile applications support fleet managers and drivers. Its strongest fit is for UK operators seeking AI-assisted safety workflows alongside tracking and compliance features.
Published plans show a two-part pricing structure. Tier 2 Hardware costs £150 per unit as a one-time fee and provides the hardware. Tier 2 Subscription costs £16 per unit per month and includes the software licence, live GPS tracking, advanced driver behaviour intelligence and ongoing support. The listed prices exclude VAT. Rooya also advertises a free pilot period for fleets with 50 or more eligible vehicles, which may suit larger operators assessing the platform before wider deployment.
The product’s breadth is concentrated around fleet safety: on-device AI detection, in-cab safety prompts, driver coaching, event timelines, risk trends, digital walkaround checks, DVS compliance and insurance claims support. An API is listed alongside web access, but no integrations are listed, so organisations needing a broad connected ecosystem may need additional evaluation. Rooya is a strong choice for fleets prioritising video-backed risk management, driver improvement and compliance workflows. Organisations seeking extensive integrations or a wider transport operations suite should consider a broader platform.
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Rooya pricing
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Rooya fact sheet
| Free plan | Not verified |
|---|---|
| Paid from | £16/unit/mo |
| Event detection | Ai |
| Risk scoring | Yes |
| Driver coaching | Yes |
| Video evidence | Yes |
| Compliance tools | Yes |
| Driver mobile app | Yes |
| Deployment | Cloud, Mobile |
| Platforms | Web |
| Compliance & security | GDPR |
| Support | Email, Phone · 24/7 |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Pricing | Paid (source) |
| Website | rooya.ai |
| Facts checked | 22 Sep 2026 |
Alternatives to Rooya
- Lytx Fleet SafetyA mature fleet safety platform combining AI detection, video, alerts, coaching, and compliance tools.9.4
- 5Keys EngageA behavior-focused safety platform for fleets connecting risk data with coaching and compliance workflows.9.3
- CameraMaticsA broad fleet safety platform combining AI video, coaching, compliance, and telematics.9.2
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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