Best Retainful Alternatives in 2026
The top Retainful alternatives are Klaviyo, ActiveCampaign and Mailchimp: 15 email marketing software our editors would look at instead of Retainful, in our ranking order.
Retainful: A focused choice for ecommerce teams building automated retention journeys. Where it falls short: listed integrations are limited to shopify, WooCommerce, and shopify plus.
Switching from Retainful? For most email marketing software buyers the best Retainful alternative is Klaviyo, built for advanced ecommerce personalization. On a budget, MailerLite starts at $12/mo, against $14/mo for Retainful. beehiiv offers the most subscriber limit (100000 contacts).
Why People Look for a Retainful Alternative
- Listed integrations are limited to Shopify, WooCommerce, and Shopify Plus
- Paid pricing scales with contact volume
- Its feature focus is centered on ecommerce retention workflows
- Paid from $14/mo — MailerLite is $12/mo
- Subscriber limit: 1000 contacts — up to 100000 contacts with beehiiv
Quick Picks by What You Need
- Best overallKlaviyo9.3
Advanced ecommerce personalization
Visit Klaviyo - Lowest priceMailerLite8.7
Paid plans from $12/mo
Visit MailerLite - Best free optionKlaviyo9.3
Has a free plan
Visit Klaviyo - Most subscriber limitbeehiiv8.1
100000 contacts
Visit beehiiv
All 15 Retainful Alternatives, Ranked
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
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Best forAdvanced ecommerce personalization
- Better than Retainful:
- Monthly send limit: 15000 emails/mo vs 10000 emails/mo
- Editor score 9.3 vs 3.0
A strong fit for ecommerce teams that need behavioral personalization across channels.
- Landing pages
- A/B testing
9.3/10★★★★★Visit Klaviyo -
Best forAdvanced automation and large audiences
- Better than Retainful:
- Editor score 9.2 vs 3.0
A mature choice for complex automation, segmentation, and large contact lists.
- Landing pages
- A/B testing
9.2/10★★★★★Visit ActiveCampaign -
Best forBroad email marketing at a low starting cost
- Better than Retainful:
- Editor score 9.1 vs 3.0
A broad email marketing suite with a free plan and $13 monthly paid entry.
- Landing pages
- A/B testing
9.1/10★★★★★Visit Mailchimp -
Best forEstablished automation and ecommerce campaigns
- Better than Retainful:
- Editor score 9.0 vs 3.0
A mature email platform for automation, ecommerce campaigns, and growing teams.
- Landing pages
- A/B testing
9.0/10★★★★☆Visit GetResponse -
Best forBudget email for Zoho-centered teams
- Better than Retainful:
- Editor score 8.9 vs 3.0
A low-cost email platform with strong Zoho ecosystem coverage.
- A/B testing
8.9/10★★★★☆Visit Zoho Campaigns -
Best forAffordable all-around email marketing
- Better than Retainful:
- Paid from: $12/mo vs $14/mo
- Editor score 8.7 vs 3.0
An affordable all-around email platform with automation, landing pages, and testing.
- Landing pages
- A/B testing
8.7/10★★★★☆Visit MailerLite -
Best forHigh-volume email on a free plan
- Better than Retainful:
- Subscriber limit: 5000 contacts vs 1000 contacts
- Editor score 8.6 vs 3.0
A broad email marketing platform with generous free-plan sending limits.
- Landing pages
- A/B testing
8.6/10★★★★☆Visit CleverReach -
Best forSmall businesses wanting broad integrations
- Better than Retainful:
- Editor score 8.5 vs 3.0
A broad email marketing suite with 300+ integrations, but no free plan.
- Landing pages
- A/B testing
8.5/10★★★★☆Try Constant Contact -
Best forLow-cost campaigns and transactional email
- Better than Retainful:
- Subscriber limit: 2000 contacts vs 1000 contacts
- Editor score 8.4 vs 3.0
A low-cost email platform combining campaigns, transactional sending, and developer tools.
- Landing pages
- A/B testing
8.4/10★★★★☆Visit Mailjet -
Best forStraightforward newsletters and automations
- Better than Retainful:
- Paid from: $12.49/mo vs $14/mo
- Editor score 8.3 vs 3.0
A flexible email platform for newsletters, automations, landing pages, and ecommerce.
- Landing pages
- A/B testing
8.3/10★★★★☆Visit AWeber -
Best forClassic email campaigns and journeys
- Better than Retainful:
- Editor score 8.2 vs 3.0
A focused platform for classic email campaigns, journeys, segmentation, and reporting.
- Landing pages
- A/B testing
8.2/10★★★★☆See Campaign Monitor -
Best forPublishing-focused newsletters
- Better than Retainful:
- Subscriber limit: 100000 contacts vs 1000 contacts
- Editor score 8.1 vs 3.0
A publishing-focused email platform with newsletters, monetization, and automation.
- Landing pages
- A/B testing
8.1/10★★★★☆Visit beehiiv -
Best forCreators selling products and newsletters
- Better than Retainful:
- Editor score 8.0 vs 3.0
Kit gives creators broadcasts, automation, segmentation, and commerce tools in one platform.
8.0/10★★★★☆Visit Kit -
Best forEnterprise retail journey orchestration
- Better than Retainful:
- Editor score 7.9 vs 3.0
A broad journey orchestration platform for enterprise retail and ecommerce teams.
7.9/10★★★★☆Visit Listrak -
Best forEnterprise customer engagement programs
- Better than Retainful:
- Editor score 7.8 vs 3.0
A mature choice for enterprise journeys, with contact-sales pricing and no permanent free plan.
- Landing pages
- A/B testing
7.8/10★★★★☆Visit Dotdigital
Retainful Alternatives: Common Questions
What is the best alternative to Retainful?
Klaviyo: #1 in our Email Marketing Software ranking, with an editor score of 9.3 out of 10. A strong fit for ecommerce teams that need behavioral personalization across channels.
Is there a free alternative to Retainful?
Yes. Klaviyo, Mailchimp, GetResponse, Zoho Campaigns and MailerLite have a free plan or a free tier (10 of the 15 alternatives on this page).
What is the cheapest paid alternative to Retainful?
Of the alternatives here that publish a price, MailerLite starts lowest, at $12/mo.
Why do people look for Retainful alternatives?
Listed integrations are limited to Shopify, WooCommerce, and Shopify Plus; Paid pricing scales with contact volume; Its feature focus is centered on ecommerce retention workflows.
Which Retainful alternative has the most subscriber limit?
beehiiv, with 100000 contacts.
How do I switch from Retainful?
Export your data from Retainful (most tools have an export in their settings). Sign up for the alternative; start on its free plan or trial if it has one. Import your export and set up the integrations your team relies on. Run both side by side for a short while, then cancel Retainful.
How to Switch from Retainful
- Export your data from Retainful (most tools have an export in their settings).
- Sign up for the alternative; start on its free plan or trial if it has one.
- Import your export and set up the integrations your team relies on.
- Run both side by side for a short while, then cancel Retainful.
Retainful vs Each Alternative
| # | Tool | Free plan | Paid from | Subscriber limit | Monthly send limit | Email automation | Audience segmentation | Native integrations | Score |
|---|---|---|---|---|---|---|---|---|---|
| 146 | Retainful | Yes | $14/mo | 1000 contacts | 10000 emails/mo | Yes | Yes | 3.0 | |
| 1 | Klaviyo | Yes | 15000 emails/mo | Yes | Yes | 350 integrations | 9.3 | ||
| 2 | ActiveCampaign | No | Yes | Yes | 1000 integrations | 9.2 | |||
| 3 | Mailchimp | Yes | 500 contacts | 5000 emails/mo | Yes | Yes | 300 integrations | 9.1 | |
| 4 | GetResponse | Yes | $15.58/mo | 1000 contacts | Yes | Yes | 170 integrations | 9.0 | |
| 5 | Zoho Campaigns | Yes | 500 contacts | Yes | Yes | 40 integrations | 8.9 | ||
| 6 | MailerLite | Yes | $12/mo | 500 contacts | 5000 emails/mo | Yes | Yes | 100 integrations | 8.7 |
| 7 | CleverReach | Yes | €15/mo | 5000 contacts | Yes | Yes | 110 integrations | 8.6 | |
| 8 | Constant Contact | No | 500 contacts | 5000 emails/mo | Yes | Yes | 300 integrations | 8.5 | |
| 9 | Mailjet | Yes | 2000 contacts | 8000 emails/mo | Yes | Yes | 100 integrations | 8.4 | |
| 10 | AWeber | Yes | $12.49/mo | 500 contacts | 5000 emails/mo | Yes | Yes | 750 integrations | 8.3 |
| 11 | Campaign Monitor | No | 500 contacts | 2500 emails/mo | Yes | Yes | 250 integrations | 8.2 | |
| 12 | beehiiv | Yes | $43/mo | 100000 contacts | Yes | Yes | 8.1 | ||
| 13 | Kit | Yes | $390/yr | 8.0 | |||||
| 14 | Listrak | Yes | 7.9 | ||||||
| 15 | Dotdigital | No | Yes | Yes | 200 integrations | 7.8 |
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update