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Reputation review

A broad review-management suite for multi-location organizations that need mobile workflows.

8.9/10Editor score
Reputation8.9 Visit Reputation

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Reputation is a review and customer feedback platform for multi-location brands. It brings together review monitoring, responses, listings, surveys, messaging, analytics, widgets, ticketing, and review requests. Its industry coverage includes healthcare, automotive, hospitality, restaurants, retail, property management, and financial services. The combination of web, iOS, Android, and API access makes it a fit for large organizations that need location-level workflows across teams and mobile devices.

Pricing is organized by location and billed monthly. Rep Core costs $80 per location per month and includes reviews management, collection, requesting, AI responding, business listings, and SEO. Rep Core + Pulse costs $115 per location per month and adds Reputation Insights, AI Reputation Manager, Pulse Analytics, and Basic Customer Surveys. Rep Core + Surveys costs $150 per location per month and adds Advanced Surveys, Email Survey Requesting, Targeted Outreach Campaigns, and Deep Experience Insights. Enterprise uses custom pricing and adds dedicated infrastructure and a Customer Success Manager for organizations designed around 125+ locations.

The platform’s breadth is its main differentiator: it supports Google, Facebook, Yelp, TripAdvisor, Vitals, Apartment Ratings, and other industry-specific sites, while integrations include HubSpot, SFTP, RepConnect, CDK, Entrata, Yardi, RealPage, and other vertical systems. Automated email and SMS requests, response templates, sentiment and rating analytics, review widgets, and Actions ticketing extend the workflow beyond monitoring. Organizations seeking a broad multi-location system with mobile review requests, responses, and feedback workflows should consider Reputation. Smaller teams focused on a lower-cost, narrower review tool may prefer a simpler option.

Reputation pros and cons

  • Where it wins
    • Monitors and responds to reviews from multiple sources in one dashboard
    • Supports email and SMS requests, reminders, analytics, and AI drafting
    • Offers web, iOS, Android, API, ticketing, widgets, and industry integrations
  • Where it doesn't
    • Starts at $80 per location per month with no free plan
    • Advanced surveys and deeper insights require higher-priced plans
    • Enterprise features are designed for organizations with 125+ locations

Reputation fact sheet, pricing and score →

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