Repli
Repli: A low-cost choice for Instagram automation and WhatsApp campaigns. Ranked #13 of 28 in Messenger Marketing Software by our editors (6.1/10); pricing: Free plan · paid from ₹249/mo; best for budget Instagram and WhatsApp campaigns.
At a glance
- Editor score6.1 / 10
- PricingFree plan · paid from ₹249/mo
- Best forBudget Instagram and WhatsApp campaigns
- Free planYes
- Channel supportInstagram, WhatsApp
- Facts checked21 Sep 2026
Where it wins
- Free plan with Instagram account connection, analytics and message logs
- Instagram comment automation, lead capture, booking and broadcasts
- WhatsApp AI agents, human handoff and ecommerce webhooks
Where it doesn't
- Platform access is limited to the web
- The integration set covers Shopify, WooCommerce and Shiprocket
- WhatsApp AI agent building is reserved for the Business tier
Our verdict on Repli
Repli is a messaging automation platform for creators, small businesses, agencies, D2C brands and B2B teams. It focuses on Instagram comment-to-DM workflows, keyword-based replies, AI conversations, lead-capture forms, appointment booking and WhatsApp Business messaging. Analytics, message logs, human handover and webhook tools extend its use from campaign automation into lead management and customer support.
Pricing is structured for a gradual move from basic Instagram automation to broader messaging capabilities. The Free plan includes 15 starting credits, five new credits daily, one connected Instagram Business account, analytics and full message logs. Creator costs INR 249 per month and adds unlimited Instagram Comment-to-DM automations, keyword triggers on posts or reels, and a single creator account. Pro costs INR 499 per month and adds unlimited messages, lead collection forms, keyword DM auto-replies and 24-hour retargeting broadcasts. Pro+ costs INR 1,499 per month and adds a custom brand persona, AI replies, AI Comment Guard and Instagram DM appointment booking. Business adds WhatsApp AI Support Agent building, inbound webhook triggers, team seats, dedicated onboarding and VIP support.
Its strongest fit is for teams centered on Instagram and WhatsApp rather than a wide multi-channel stack. Shopify, WooCommerce and Shiprocket integrations support ecommerce order workflows, while webhook tools can connect order data to messaging journeys. The product also combines broadcasts, retargeting, lead capture, booking and human handover in one web-based service. Choose Repli when low monthly pricing and Instagram or WhatsApp automation matter most. Teams needing broader platform coverage, a larger integration ecosystem or WhatsApp AI agent creation below the Business tier should consider alternatives.
Repli pricing
All 5 Repli plans and prices →
Repli fact sheet
| Free plan | Yes |
|---|---|
| Paid from | Not verified |
| Channel support | Instagram, WhatsApp |
| Automated workflows | Yes |
| Broadcast campaigns | Yes |
| Contact limit | Not verified |
| Lead capture | Yes |
| Analytics level | Advanced |
| Deployment | Cloud |
| Platforms | Web |
| Support | Docs |
| Built for | Solo, Small business, Mid-market (editorial estimate) |
| Integrations | 3 integrations: Shopify, WooCommerce, Shiprocket |
| Pricing | Free plan · paid from ₹249/mo (source) |
| Website | repli.in |
| Facts checked | 21 Sep 2026 |
Repli integrations
Repli lists 3 integrations on its own site.
- Shopify
- WooCommerce
- Shiprocket
Alternatives to Repli
- ManychatA flexible multichannel automation platform with visual flows, broadcasts, AI, and team inboxes.9.0
- InteraktA practical choice for affordable WhatsApp campaigns, CRM, and conversational commerce.8.1
- WATIA broad channel mix and automation depth make WATI a strong fit for WhatsApp-led teams.7.5
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Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
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