Reiance review
A focused, low-cost CRM for tracking real estate relationships and deal workflows.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Reiance is a cloud-based real estate CRM and deal-management platform for investors, agents, brokers, corporate real estate teams, vendors, and lenders. It brings property information, contacts, relationships, deal pipelines, tasks, notes, maps, links, and change history into one system. Teams can share property information, assign work, and support acquisitions, leasing, site selection, underwriting, and related workflows across the web, iOS, and Android.
Pricing is structured for gradual expansion. The Free plan costs $0 per user per month and covers free real estate CRM and contact management. Basic costs $25 per user per month and adds basic real estate tracking and contact management. Pro costs $50 per user per month, with complete deal management and sophisticated tools for growing businesses. Unlimited costs $200 per user per month and provides unlimited features for data-driven real estate enterprises. A 30-day free trial is advertised without requiring payment, while paid subscription fees are non-refundable.
Its strongest fit is a team that needs a focused system for property and deal tracking rather than a broad real estate operations suite. Reiance supports pipeline stages, ratings, tags, search, filters, custom fields, formulas, task assignment, maps, geocoding, smart links, and change logs. Shared information and relationship-linked contacts give teams a central workspace for ongoing deal activity. However, its scope is narrower for organizations seeking verified follow-up, routing, matching, marketing, imports, or integrations. Choose Reiance for core CRM and property workflows at a low entry price; consider an alternative when broader automation, connectivity, or specialized lead-management capabilities are central requirements.
Reiance pros and cons
- Where it wins
- Free plan plus $25 Basic tier per user monthly
- Property, contact, pipeline, task, and change-log management
- Web, iOS, and Android access with team collaboration
- Where it doesn't
- No verified follow-up, routing, or matching features
- No marketing, import, or integration capabilities
- Higher tiers rise to $50 and $200 per user monthly
Reiance fact sheet, pricing and score →
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