Reapit review
A broad agency CRM with compliance workflows, property matching and mobile access.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Reapit is a real estate agency CRM for businesses managing sales, lettings, property management and client accounts. It brings applicant, property and vendor records into one platform, with applicant-to-property matching, sales progression, reporting, task plans and workflow automation. The product is positioned for agencies from single branches to multi-office and national operations, making it a fit for teams that need structured processes across property and client work.
Pricing follows a contact-sales model. The published pricing approach is per user and depends on the platform components an agency requires, so buyers should discuss their intended combination of sales, lettings, property management and related capabilities with Reapit. The product’s operational scope is broad: compliance workflows include AML processes, while reporting and analytics support oversight across agency activity. Agencies looking for a defined self-serve plan structure may prefer a product with publicly listed tiers.
Reapit’s ecosystem fit is a central part of its offering. It connects with Rightmove, Zoopla, OnTheMarket and integrations available through Reapit AppMarket, alongside property portal and PropTech connections. Mobile access is available through Reapit Go on iOS and Android, and an API is listed for platform access. AI-generated property descriptions add a focused content feature, while lead routing, lead import and property matching address core agency workflows. Established agencies that need compliance, progression and integration coverage should consider Reapit; teams seeking a narrower, simpler CRM may find its wider operating model unnecessary.
Reapit pros and cons
- Where it wins
- Applicant-to-property matching with applicant, property and vendor records
- Sales progression workflows, checklists, task plans and automation
- Integrations with Rightmove, Zoopla, OnTheMarket and AppMarket
- Where it doesn't
- Pricing requires a sales conversation and varies by platform components
- The platform covers agency operations rather than general-purpose CRM needs
- Mobile access is provided through the separate Reapit Go experience
Reapit fact sheet, pricing and score →
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