RealVu Platform
RealVu Platform: Display ad verification with viewability measurement, fraud checks, and domain reporting. Ranked #10 of 11 in Ad Verification Software by our editors (6.6/10); pricing: Pricing on request; best for teams prioritizing display viewability and fraud checks.
At a glance
- Editor score6.6 / 10
- PricingPricing on request
- Best forTeams prioritizing display viewability and fraud checks
- Viewability measurementYes
- Founded2002 · Salt Lake City, Utah, USA
- Facts checked9 Oct 2026
Where it wins
- Measures viewable impressions and view time
- CRC can screen ad units before ad calls
- Reports page domains and checks several forms of ad fraud
Where it doesn't
- Focuses on desktop and mobile web display formats
- The listed integration is AppNexus
- Pricing is handled through contact with sales
Our verdict on RealVu Platform
RealVu Platform is an ad verification and analytics product for advertisers and agencies focused on display campaigns. It measures whether an impression renders within the viewer’s visible browser area, reports viewability and view time, and checks for invalid traffic. Desktop display, rich media, and mobile web display are listed formats. This focus suits teams that need viewability and fraud checks alongside domain-level reporting; buyers looking for a broader verification suite may prefer to compare other options.
A distinctive capability is Content Rendering Control (CRC), which can screen ad units for viewability before ad calls and make ad-serving decisions based on whether an ad unit is in view. Reporting identifies the page domain where an ad renders, including blind inventory from exchanges or publishers, to support brand-safety review. Fraud checks cover bots, iframes, layered ads, redirects, and URL authenticity. Viewer-side impression reporting and traffic anomaly analysis add further measurement context. The listed standards credentials are MRC accreditation for viewable impressions and IAB certification.
For delivery, agencies wrap or append RealVu tags to their ad tags before passing them to publishers. AppNexus is the listed integration, and the platform is cloud-deployed with email support. The vendor describes fit for small, mid-market, and enterprise organizations, while brand-safety controls are listed as custom. Pricing is contact-sales rather than a published plan structure. RealVu is a fit for teams whose priority is display viewability, invalid-traffic checks, and page-domain visibility; teams needing a wider integration ecosystem or broader verification coverage should assess alternatives against those requirements.
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RealVu Platform pricing
RealVu Platform fact sheet
| Free plan | Not verified |
|---|---|
| Paid from | Not verified |
| Viewability measurement | Yes |
| Brand safety controls | Custom |
| Invalid traffic measurement | Yes |
| Supported ad formats | Desktop display, rich media, mobile web display |
| Measurement standards | MRC accreditation for viewable impressions; IAB certification |
| Ad platform integrations | AppNexus |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | GDPR |
| Support | |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 1 integrations: AppNexus |
| Pricing | Pricing on request |
| Website | realvu.com |
| Facts checked | 9 Oct 2026 |
RealVu Platform integrations
RealVu Platform lists 1 integrations on its own site.
- AppNexus
Alternatives to RealVu Platform
- DoubleVerifyBroad verification and measurement for mid-market and enterprise advertising teams.8.8
- Integral Ad ScienceAd verification paired with contextual targeting, audience insights, and campaign optimization.8.6
- HUMAN SecurityExplainable ad verification spanning fraud, suitability, and viewability.8.4
See all RealVu Platform alternatives →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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