RealtyFlows review
A free workflow CRM with visual pipelines, AI scoring, and follow-up automation.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
RealtyFlows is a web-based real estate CRM for solo agents, teams, brokerages, and agencies. Its core workspace combines client and contact management with a visual drag-and-drop deal pipeline, communication history, milestone tracking, electronic signatures, and lead scoring. The free plan is particularly relevant to small teams and individual agents: it includes unlimited clients and contacts, a visual deal pipeline, client communication history, deal tracking and milestones, and two free e-signings. The product also supports agent-to-agent referrals, team management, revenue forecasting, and team performance metrics.
Pricing follows a freemium model. The Free plan provides the core workflow features without a monthly charge. Starter costs $39 per user per month when billed monthly and adds Basic AI, a pipeline view, and email support. Pro costs $89 per user per month and adds Full AI, Smart automation, and priority email support. Team Starter includes Full AI and team management, while Team Pro adds Advanced AI and a brokerage pipeline. Agency includes Advanced AI, white label, and custom branding. Enterprise adds Custom AI, API and webhooks, and 24/7 support. The plan structure gives solo users a clear entry point, while larger organizations can move toward brokerage, branding, and integration requirements.
Its ecosystem fit is practical for common real estate workflows. Integrations include Gmail, Google Calendar, Outlook, Zillow, DocuSign, and Stripe, while API and webhook access is available on Enterprise. That combination connects communication, scheduling, listings, signatures, and payments around the CRM. RealtyFlows is a strong choice for teams that prioritize pipeline visibility, follow-up, referrals, and scalable team oversight. It is less suitable for organizations seeking a broader marketing suite, mobile-focused workflows, or property-matching capabilities, since those are outside its stated feature set.
RealtyFlows pros and cons
- Where it wins
- Free plan includes unlimited clients and contacts
- Visual deal pipelines support tracking and milestones
- AI scoring and automated follow-up scale across paid tiers
- Where it doesn't
- Mobile workflows are outside its stated platform coverage
- Email marketing is not part of the listed feature set
- Property matching is not a stated capability
RealtyFlows fact sheet, pricing and score →
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