Realatic review
A broad real estate CRM with a free entry tier and low-cost annual plans.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Realatic is a real estate CRM for Indian agencies, brokers, channel partners, and property developers. It covers the workflow from lead capture and qualification through follow-ups, property matching, site visits, bookings, payments, documents, compliance, and post-purchase service requests. Teams can collect leads from 99acres, MagicBricks, Housing.com, Facebook Ads, Google Ads, WhatsApp, Instagram, and website forms. Web, Android, and self-hosted options support office teams and mobile agents.
Pricing is accessible for smaller teams. The Free plan costs INR 0 forever and includes up to 3 users, 100 leads per month, 1 project, lead pipeline, follow-up management, and task management. Pro supports up to 100 users, 1,000 leads per month, and 5 projects, adding WhatsApp CRM, AI lead scoring, and drip sequences. It costs INR 499 per user per month monthly or INR 399 per user per month with annual billing. Business raises capacity to 500 users and unlimited leads, with Full Agentic AI, an RERA compliance dashboard, buyer portal, and payment collection. It costs INR 1,199 monthly or INR 959 with annual billing. A 14-day free trial is also available.
The strongest case for Realatic is breadth: it combines Kanban pipelines, round-robin or rule-based lead routing, two-way WhatsApp, AI qualification and document drafting, inventory management, buyer-property matching, and construction and possession workflows. Razorpay supports payment integration, while the buyer portal extends the CRM beyond initial conversion. That range suits developers managing multiple projects and post-sale activity. Smaller teams that only need a basic pipeline may find the paid feature set broader than necessary, while buyers prioritizing a longer-established product history may prefer an alternative to a platform founded in 2025.
Realatic pros and cons
- Where it wins
- Free plan supports up to 3 users and 100 leads per month
- Lead capture, routing, follow-ups, and property matching in one system
- WhatsApp, AI, buyer portal, payment, and RERA workflow support
- Where it doesn't
- Free plan is limited to 1 project and 3 users
- Advanced workflows require paid Pro or Business plans
- Founded in 2025, so its operating history is relatively short
Realatic fact sheet, pricing and score →
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