Reach review
Affordable CRM and transaction coordination for real estate teams.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Reach combines real estate CRM functions with day-to-day management tools for individual agents, assistants, and teams. It supports contact and active-client management, buyer and seller classification, listing and showing activity, transaction pipelines, deal milestones, automated tasks, checklists, reminders, and commission tracking. Team delegation, permissions, and sharing controls help coordinate responsibilities, while seller portals and digital property InfoPacks organize listing activity, documents, and disclosures. Its web, iOS, and Android availability suits agents who want CRM and transaction workflows in one system.
The published pricing structure shows a paid Reach plan at $49 per user per month when billed annually. The plan includes InfoPacks, listing management, open house management, a seller portal, calendar synchronization, and Zapier integration. Lead capture can also connect through email, forms, Zapier, and API, while CSV and Google Contacts imports support contact migration. Reach is a practical fit for teams that want a defined per-user cost and a broad operational feature set rather than separate tools for client records, listings, follow-up, and transaction coordination.
Its ecosystem covers Google Calendar, Google Contacts, Google email, Microsoft Outlook, Microsoft email, SMTP, Zapier, and Mailchimp. Mass email, templates, signatures, and connected email providers support client communication, although the product documentation positions these tools differently from dedicated newsletter software. Support is available through email and documentation. Reach should suit solo, small, and mid-market real estate operations focused on coordination and workflow visibility. Teams prioritizing AI capabilities or verified property matching should choose a product built around those functions instead.
Reach pros and cons
- Where it wins
- Combines contacts, listings, transactions, tasks, and follow-ups
- Seller portals and digital InfoPacks support client coordination
- Web, iOS, and Android access with calendar and lead integrations
- Where it doesn't
- No AI or verified property matching
- Email tools are not a replacement for newsletter software
- Annual pricing is $49 per user per month
Reach fact sheet, pricing and score →
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