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Qwary review

Freemium#22 of 29 in Voice of Customer SoftwareSurvey Software

A broad CX analytics suite for teams connecting feedback to product behavior.

6.8/10Editor score
Qwary6.8 Visit Qwary

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Qwary is a customer and product experience platform for teams that need to collect, analyze, and act on feedback across multiple channels. It supports in-product, website, email, link, mobile, SMS, and video feedback, then combines survey responses with session replay, heatmaps, funnel analysis, sentiment analysis, dashboards, and trend reporting. Product, customer experience, support, and research teams can use it for NPS, CSAT, CES, conversational surveys, and behavioral analysis in one workspace.

The feature set is strongest when a team wants more than survey collection. Qwary pairs AI-assisted survey creation and conversational AI with theme tagging, text analysis, frustration-signal analysis, and video surveys with automated subtitles and emotional-keyword analysis. Session replay, heatmaps, and funnels add behavioral context to customer comments, while reports and dashboards help organize trends. The result is a wide coverage model rather than a narrow survey tool, suited to product teams investigating why customers respond a certain way and where experiences create friction.

Qwary also fits teams that need feedback connected to operational systems. Integrations include Salesforce, HubSpot, Intercom, Zendesk, Freshdesk, Jira, Slack, Mailchimp, Snowflake, Google Sheets, Google Analytics, and Zapier, with API and webhook support. The Starter plan includes Converse AI, unlimited link and email surveys, video feedback, in-product feedback, a website feedback widget, and session replay at $199 per month billed annually. Enterprise adds custom limits, premium integrations, API access, workflows, case management, and a service level agreement. Teams wanting free entry or a simpler feedback-only tool should choose an alternative; Qwary is better suited to organizations prepared to manage a broader CX analytics and follow-up system.

Qwary pros and cons

  • Where it wins
    • Combines surveys, session replay, heatmaps, funnels, and sentiment analysis
    • Supports feedback across web, mobile, email, SMS, video, and in-product channels
    • Connects with Salesforce, HubSpot, Zendesk, Slack, Zapier, and more
  • Where it doesn't
    • No free plan is available
    • Starter pricing begins at $199 per month billed annually
    • Enterprise pricing and limits are custom

Qwary fact sheet, pricing and score →

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