Pug review
A broad open-source analytics stack for teams that want autocapture and self-hosting.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Pug is an open-source product analytics tool for teams measuring behavior across web and mobile products. It captures page views, clicks, scrolls, form submissions, rage clicks, dead clicks, and custom events with properties. Its analysis set includes trends, funnels, retention cohorts, segmentation, user-flow Sankey reports, Top K reports, unified profiles, and dashboards. Pug is available as self-hosted software under AGPL-3.0 or as managed cloud software during its open beta.
The published plans show two ways to run Pug. The Open Source plan lets teams self-host the whole stack, with unlimited events and projects, and includes community support. The Cloud Open beta plan provides managed hosting, all core features, and email support, with no credit card required. Managed cloud pricing has not been announced, while self-hosting is free under AGPL-3.0 apart from infrastructure costs. This makes the product a fit for teams that can manage infrastructure or want to evaluate hosted analytics during the beta.
Pug’s main strength is breadth within core product analytics: ordered funnel steps, drop-off and time-between-step metrics, retention cohorts, user flows, profile history merging, and KPI, line, area, bar, table, and Sankey dashboard tiles are all covered. SDK and ingestion options span Web, Next.js, React, Vue, Svelte, Node.js, Flutter, and HTTP API, and a read-only analytics API is exposed as an MCP server. Cookieless tracking is enabled by default, with data-subject erasure available. Teams needing session replay or warehouse export should choose an alternative; teams prioritizing open-source control, autocapture, and funnel analysis should consider Pug.
Pug pros and cons
- Where it wins
- Autocaptures page views, clicks, scrolls, forms, rage clicks, and dead clicks
- Combines funnels, retention, paths, profiles, segmentation, and dashboards
- Supports cookieless tracking, data-subject erasure, and self-hosting
- Where it doesn't
- Session replay is not included
- Warehouse export is not included
- Managed cloud pricing is not announced during open beta
Pug fact sheet, pricing and score →
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