Profitario review
A strong free starting point for Shopify stores that need profit visibility.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Profitario is a web and API profit analytics application for Shopify merchants. It connects store, advertising, supplier, shipping and payment data, then attributes costs to individual orders. Dashboards and reports cover revenue, COGS, shipping, fees, ad spend, profit, margins, ROAS, customer lifetime value and cohort performance. It is suited to single-store brands, agencies, dropshippers, subscription businesses, international stores and multi-store sellers that want profitability reporting rather than sales metrics alone.
The freemium structure gives small stores a practical entry point. The Free plan costs $0 per month and includes a real-time dashboard, ad platform integrations, chat support and email support. Starter costs $30 per month and adds product, pivot and dispute reports, AliExpress and CJ integrations, automated cost import and CSV export. Growth costs $55 per month and adds multi-store dashboards, LTV and cohort analytics, shipping provider integrations and payment gateway sync. Pro costs $100 per month and includes multi-store dashboards, LTV and cohort analytics, priority support and CSV export. Scale costs $300 per month with unlimited orders, shops and integrations plus advanced analytics. Paid plans include a 14-day trial and are billed monthly through Shopify Billing.
Its integration coverage is a central strength. Profitario connects Shopify with Google Analytics, Meta Ads, Google Ads, TikTok Ads, Snapchat Ads, Pinterest Ads, Stripe, PayPal, AliExpress, CJ Dropshipping, Shippo, ShipStation, ShipEngine and Shipmondo. That supports cost imports and attribution across marketing, fulfillment, suppliers and payments. The product makes the most sense for Shopify-focused merchants who need a consolidated view of margin and profit. Stores built around another storefront platform, or buyers seeking a broader storefront ecosystem, should consider an alternative.
Profitario pros and cons
- Where it wins
- Real-time P&L, margin and per-order profit reporting
- Attribution and ROAS reporting across major ad platforms
- Cohort, LTV and product-level profitability analysis
- Where it doesn't
- Storefront support is centered on Shopify
- Advanced capabilities require paid plans
- Enterprise pricing requires contacting sales
Profitario fact sheet, pricing and score →
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