Postal review
Affordable gifting with recipient choice, automation, branding, and CRM integrations.
Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026
Postal is a cloud-based gifting and offline-engagement platform for sales, marketing, customer success, people operations, and larger go-to-market teams. It combines a curated marketplace with personalized gift emails, MagicLinks, recipient gift collections, direct mail, branded merchandise, and swag stores. Recipients can choose from available collections, while teams can collect shipping details and track acceptance, shipment, and delivery. The product is available through the web, API, and Chrome extension.
Pricing is structured around a free plan and three published plan entries. Economy includes unlimited sending in the US, no addresses needed, a curated marketplace of gifts and vendors, and monthly order and expense reporting. Economy+ costs $10 per user per month with annual billing or $15 per user per month with monthly billing. It adds team management, branded email and landing page experiences, on-demand swag collections with no minimum, scheduled anniversary sends, and team expense reporting. First Class adds integrations and automated triggers, contact mapping, activity tracking, a branded storefront, an international marketplace, ROI reporting, and dedicated onboarding and customer success. Gift cards are available through First Class.
Postal’s ecosystem is a strong fit for teams already working in Salesforce, HubSpot, Outreach, Microsoft Dynamics, Marketo, Eloqua, Salesloft, Workday, 6sense, Demandbase, or Zapier. Additional connections include Calendly, Chili Piper, Shopify, and the Google Chrome Extension. Automated campaigns, CRM activity tracking, reporting, and campaign triggers make it more suitable for coordinated sales and marketing programs than for occasional one-off gifting. Teams focused on US-based gifting can start with Economy or Economy+, while organizations needing the broader integration and reporting layer should consider First Class. Teams requiring gift cards or international shipping should review the higher-tier scope before choosing Postal.
Questions about Postal
Does Postal have a free plan? Yes: the Economy plan is free; paid plans start at $10/user/mo (Economy+).
What does Postal run on? Web and Chrome extension. It runs in the cloud and as a browser extension.
What does Postal integrate with? 20 integrations, including Salesforce, HubSpot, Outreach, Google Chrome Extension and Chili Piper.
Who is Postal built for? Small businesses, mid-market companies and enterprises (our editorial estimate).
Postal pros and cons
- Where it wins
- Free plan plus Economy+ at $10 per user monthly when billed annually
- Recipient choice, MagicLinks, automated sends, and branded landing pages
- CRM integrations, direct mail, swag stores, and reporting options
- Where it doesn't
- Economy and Economy+ are limited to US gifting
- First Class pricing is not shown in the published plan details
- Gift cards are available only through First Class
Postal fact sheet, pricing and score →
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