Popup Maker review
A low-cost WordPress popup tool with broad targeting and lead-routing integrations.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Popup Maker is web-based pop-up marketing and lead capture software for businesses that want to collect contacts, grow email lists, promote offers, and target website visitors. It supports subscription and contact forms, lead and subscriber collection, popup templates, analytics tracking, and campaign types such as countdown, social, age-restriction, and gamification popups. Its audience is primarily website operators, marketers, and agencies managing lead capture across WordPress and other supported platforms.
Pricing is organized around annual-billing monthly-equivalent plans. Individual costs $6.95 per month and includes unlimited campaigns, 25,000 pageviews per month, 1 website, 500 subscribers per month, 500 emails per month, and Google Analytics. Professional costs $14.95 per month and adds branding removal, 100,000 pageviews per month, 5 websites, 1,000 subscribers per month, 1,000 emails per month, and advanced native analytics. Enterprise costs $21.95 per month and includes custom branding, 500,000 pageviews per month, 10 websites, 5,000 subscribers per month, 2,500 emails per month, and push notifications. Agency includes emergency support, unlimited pageviews, unlimited websites, and a dedicated account representative.
Popup Maker’s strongest fit is targeted website capture: campaigns can trigger on exit intent, load, scroll, click, hover, or inactivity, with targeting by page, device, geography, date range, referral, language, weekly schedule, and cookies. Zapier can send subscribers or contacts to other applications, while listed integrations include Mailchimp, ActiveCampaign, ConvertKit, GetResponse, Drip, AWeber, Benchmark, and Google Analytics. Plugins and extensions cover WordPress, Shopify, Drupal, PrestaShop, Cloudflare, and OpenCart. Choose it for flexible popup campaigns at a low entry price, especially on WordPress; consider another tool if you need a free plan or higher included limits without moving up plans.
Popup Maker pros and cons
- Where it wins
- Broad triggers and targeting for visitor-specific campaigns
- Integrations include Zapier, Mailchimp, and Google Analytics
- Plans support unlimited campaigns and multiple website platforms
- Where it doesn't
- No free plan; the free trial lasts 14 days
- Individual covers 1 website and 25,000 pageviews per month
- Individual is limited to 500 subscribers and 500 emails per month
Popup Maker fact sheet, pricing and score →
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