Plain Web Analytics review
Cookieless real-time analytics with a useful free tier and a £10 Pro plan.
Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026
Plain Web Analytics gives website owners, marketers, agencies, and growing businesses a cookieless way to monitor traffic and understand where visitors come from. Its real-time dashboard covers traffic sources and UTM campaigns, geographic insights, and device and browser statistics. The service uses rotating anonymized visitor IDs, and it also supports goals, custom events, alerts, scheduled reports, team collaboration, and API access. Its focus is practical website measurement rather than a broad suite of visitor-replay tools, making it a fit for small sites that value privacy-conscious tracking and clear reporting.
The Free plan costs £0 per month and includes unlimited websites, a real-time dashboard, traffic-source tracking, geographic insights, and device and browser statistics, but caps usage at 10,000 pageviews per month. Pro costs £10 per month, billed monthly, and adds unlimited pageviews, goal conversions, custom events, team collaboration, and scheduled reports. A 14-day free trial is available. Enterprise includes all Pro features plus a site provisioning API, white-label dashboards, custom domain tracking, a dedicated account manager, and an SLA guarantee; its price is not shown with the other listed monthly prices. Annual billing is described as two months free and requires contacting the vendor.
The feature set extends beyond basic pageview counts: email and Slack alerts can surface activity, scheduled email reports support recurring review, dashboard sharing helps teams collaborate, and a REST API provides access to analytics data and custom events. Slack is the listed integration, and the product is web-based. The category positioning notes limited data retention and no verified funnels or recordings, so teams that need those capabilities should consider an alternative. Small websites that want real-time, cookieless reporting and can work within the Free plan's pageview allowance—or need Pro's expanded tracking—are the clearest fit; sites seeking visitor recordings should look elsewhere.
Questions about Plain Web Analytics
Does Plain Web Analytics have a free plan? Yes, there is a free plan; paid plans start at £10/mo (Pro).
Is there a free trial of Plain Web Analytics? Yes: a 14-day free trial.
What does Plain Web Analytics run on? Web. It runs in the cloud.
What does Plain Web Analytics integrate with? 1 integration: Slack.
Plain Web Analytics pros and cons
- Where it wins
- Tracks traffic sources, UTM campaigns, geography, devices, and browsers
- Pro adds unlimited pageviews, goals, custom events, and team collaboration
- Real-time dashboard, alerts, scheduled reports, and analytics API
- Where it doesn't
- Free plan is limited to 10,000 pageviews per month
- Enterprise pricing is not displayed alongside the monthly plan prices
- No verified funnels or session recordings
Plain Web Analytics fact sheet, pricing and score →
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