Persana AI review
A broad AI prospecting platform with search, enrichment, outreach, and workflow tools.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Persana AI is a sales prospecting and go-to-market platform for sales and revenue teams. It brings together company and people search, decision-maker discovery, email and phone lookup, intent signals, AI research agents, outreach sequencing, and CRM or workflow integrations. Search criteria include firmographic, technographic, funding, hiring, and activity signals, giving teams several ways to define target accounts and prospects. It is best suited to teams that want research, enrichment, personalization, and outreach in one web and API-based platform.
The plan structure scales from a limited free option to usage-heavy paid tiers. Free includes 50 credits, 50 emails, 5 phones, and up to 500 people/company searches. Starter is $68 per month billed annually and adds 24,000 credits per year, up to 7,000 searches, waterfall enrichment, web scrapers, and CSV export. Growth is $151 per month billed annually, with 60,000 credits per year, up to 20,000 searches, sequencing integrations, Company Lookalike Finder, webhooks, and an HTTP API. Pro is $400 per month billed annually and adds 216,000 credits per year, up to 30,000 searches, HubSpot and Salesforce integration, ABM, and up to 10,000 exports. Unlimited is $600 per month billed annually, with 600,000 credits per year, unlimited searches subject to fair use, AI Agents, sequencing, sending, and unlimited CSV exports. Enterprise uses custom pricing and includes AI SDR capabilities and a dedicated account team.
Its strongest distinction is breadth across prospect intelligence and AI-assisted execution. Intent signals cover job changes, hiring, funding, technology, and website activity, while AI agents support company research, personalization insights, competitive intelligence, and lead scoring. Integrations include HubSpot, Salesforce, Smartlead, Instantly, Salesloft, Outreach, Gmail, Slack, Apollo.io, Apify, Claude, and ChatGPT. Choose Persana AI if your workflow needs multiple data signals, enrichment methods, and AI-led outreach. A smaller team with light prospecting needs may find the free allowance restrictive, while teams seeking lower annual commitments should consider the billing structure carefully.
Persana AI pros and cons
- Where it wins
- Combines company and people search with firmographic and intent signals
- Adds waterfall email and phone enrichment plus AI research agents
- Supports sequencing, CRM integrations, scraping, exports, and APIs
- Where it doesn't
- Free plan limits usage to 50 credits, 50 emails, and 5 phones
- Paid plans display monthly prices but require annual billing
- Higher tiers reach $600 per month and include fair-use limits on searches
Persana AI fact sheet, pricing and score →
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