Omnisend
Omnisend: Ecommerce email, SMS, and push automation with AI tools, MCP support, and costs up to 35% below Klaviyo. Ranked #1 of 23 in AI Email Marketing Software (9.5/10); pricing: Free plan; best for ecommerce brands automating email and SMS with AI.
At a glance
- Editor score9.5 / 10
- PricingFree plan
- Best forEcommerce brands automating email and SMS with AI
- Free planYes
- Paid from$16/mo
- Founded2014
- Facts checked20 Sep 2026
Where it wins
- Behavior-triggered email automation for signups, carts, purchases and browsing
- Email, SMS, web push, segmentation, testing and AI-assisted tools
- 280 native integrations, including Shopify, WooCommerce and BigCommerce
Where it doesn't
- Platform coverage is limited to the web
- Free plan is limited to 500 emails per month and 250 contacts
- SMS is an add-on on the Pro plan
Our verdict on Omnisend
Omnisend is an ecommerce marketing platform for online stores and growing brands. It brings email campaigns, behavior-triggered automation, audience segmentation, landing pages, signup forms, reporting, SMS and web push notifications into one web-based workspace. Its workflows can respond to signups, abandoned carts, purchases and browsing behavior, while AI-assisted tools support forms, reports, product recommendations and audience segments. The product is best suited to ecommerce teams that want coordinated customer messaging rather than email campaigns alone.
Pricing follows a freemium model with monthly plans. Free includes email campaigns, automation workflows, audience segmentation, landing pages and signup forms, with 500 emails per month and 250 contacts. Standard starts at $16 per month and raises the entry allowance to 6,000 emails per month and 500 contacts. Pro starts at $59 per month, adds unlimited monthly emails and advanced AI features, and offers SMS as an add-on. Custom provides custom contact amounts, custom pricing, unlimited emails and unlimited web push notifications. Pricing scales with billable contacts, so the plan choice matters as an audience grows.
Omnisend’s main advantage is breadth across ecommerce messaging and related workflows. Email supports drag-and-drop design and personalization; segmentation can use customer, shopping, engagement and demographic data; and A/B testing applies to campaigns and automation paths. Its ecosystem includes Shopify, WooCommerce, Wix, BigCommerce, Facebook Lead Ads, Google Ads, Canva, Gorgias, Typeform and Yotpo. That combination makes it a strong fit for brands that need store-connected automation and multiple channels. Teams seeking native coverage beyond the web, or a narrower email-only tool, should consider alternatives with a different platform focus.
Omnisend pricing
All 4 Omnisend plans and prices →
Omnisend fact sheet
| Free plan | Yes |
|---|---|
| Paid from | $16/mo |
| Included contacts | Not verified |
| Monthly email limit | Not verified |
| AI content generation | Not verified |
| Automation workflows | Not verified |
| A/B testing | Yes |
| Landing pages | Yes |
| SMS marketing | Not verified |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | GDPR, 2FA |
| Support | Email, Live chat, Docs · 24/7 |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 280+ integrations: Shopify, WooCommerce, Wix, BigCommerce, Facebook Lead Ads, Google Ads … See all → |
| Pricing | Free plan (source) |
| Website | omnisend.com |
| Facts checked | 20 Sep 2026 |
Omnisend integrations
Omnisend lists 280+ integrations on its own site — the 10 named here are the ones its pages call out.
- Shopify
- WooCommerce
- Wix
- BigCommerce
- Facebook Lead Ads
- Google Ads
- Canva
- Gorgias
- Typeform
- Yotpo
See all Omnisend integrations →
Alternatives to Omnisend
- GetResponseBroad email, automation, AI, ecommerce, SMS, and web push coverage at a low entry price.9.4
- MailchimpA versatile email marketing suite with automation, testing, landing pages, and integrations.9.3
- ActiveCampaignA deep automation and CRM-led email platform with paid plans and no permanent free tier.9.2
See all Omnisend alternatives →
Used Omnisend? Be the first to review it
The editor score above is our own research. What this page doesn't have yet is a reader's view — what you used Omnisend for, what worked and what didn't. No stars are seeded and no review is paid for; an editor reads every one before it appears.
Write a reviewTwo minutes · verified accounts only · read by an editor before it appears
Featured on iTechGuides
Omnisend is listed in our AI Email Marketing Software directory. Add the badge to your site — it links back to this page.
<a href="https://www.itechguides.com/products/omnisend/"><img src="https://www.itechguides.com/best/badge/omnisend.svg" alt="Featured on iTechGuides" width="230" height="46"></a>
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update