Novus Loyalty
Novus Loyalty: A broad loyalty platform with a published INR 9,999 monthly SaaS entry tier. Ranked #27 of 39 in Loyalty Program Software by our editors (6.3/10); pricing: Paid; best for omnichannel teams seeking a lower entry price.
At a glance
- Editor score6.3 / 10
- PricingPaid
- Best forOmnichannel teams seeking a lower entry price
- Free planNo
- Paid from₹9,999/mo
- Tiered rewardsYes
- Founded2011 · Gurugram, Haryana, India
- Facts checked19 Sep 2026
Where it wins
- Published SaaS tier at INR 9,999 per month
- Supports points, tiers, referrals, milestones, cashback, and hybrid programs
- Connects web, mobile, in-store, email, SMS, and WhatsApp engagement
Where it doesn't
- No free plan is offered
- WhatsApp, push notifications, and gamification are Enterprise highlights
- Custom security protocols and integrations require the Custom plan
Our verdict on Novus Loyalty
Novus Loyalty is a SaaS loyalty and customer engagement platform for businesses in retail, banking, healthcare, travel, ecommerce, and other industries. It supports points-based, tiered, VIP, milestone, referral, cashback, wallet, and hybrid programs. Teams can use it for acquisition, retention, advocacy, automated customer journeys, segmentation, behavior-based personalization, rewards management, and analytics. The platform is available through web and API access, with mobile-first experiences and AI-assisted lifecycle automation included in its positioning.
Pricing starts with the SaaS plan at INR 9,999 per month, according to the vendor's pricing article. That tier includes RFM data analysis, point campaigns, referral campaigns, customized branding, communication flows, and an ROI dashboard. Enterprise adds WhatsApp communication, push notifications, gamification, cashback programs, third-party integrations, and extended APIs. The Custom plan covers custom loyalty solution configuration, custom branding and rewards, special security protocols, and CRM or ecommerce integrations. A free trial is also offered.
Novus Loyalty's main strength is breadth across channels and program types. Integrations include Shopify, WooCommerce, Wix, CRM systems, ERP systems, POS systems, ecommerce platforms, and mobile apps, while REST APIs support API-led integrations. Real-time dashboards and analytics give teams a view of loyalty activity and ROI. It fits organizations that need omnichannel engagement and configurable loyalty mechanics at a defined starting price. Smaller teams seeking a free plan, or buyers who need advanced Enterprise or Custom capabilities without moving beyond the entry tier, should consider a narrower or simpler alternative.
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Novus Loyalty pricing
All 3 Novus Loyalty plans and prices →
Novus Loyalty fact sheet
| Free plan | No |
|---|---|
| Paid from | ₹9,999/mo |
| Member limit | Not verified |
| Tiered rewards | Yes |
| Referral programs | Yes |
| Lifecycle automation | Yes |
| Customer portal | Not verified |
| API access | Yes |
| White-label branding | Yes |
| Deployment | Cloud |
| Platforms | Web |
| Integrations | 8 integrations: Shopify, WooCommerce, Wix, CRM systems, ERP systems, POS systems … |
| Pricing | Paid (source) |
| Website | novus-loyalty.com |
| Facts checked | 19 Sep 2026 |
Novus Loyalty integrations
Novus Loyalty lists 8 integrations on its own site.
- Shopify
- WooCommerce
- Wix
- CRM systems
- ERP systems
- POS systems
- ecommerce platforms
- mobile apps
Alternatives to Novus Loyalty
- Oracle Loyalty CloudA broad loyalty suite for organizations already invested in Oracle and connected commerce systems.9.2
- Salesforce Loyalty ManagementA Salesforce-centered loyalty suite for large organizations with complex program needs.9.1
- LoyaltyLionA strong fit for Shopify brands that need advanced loyalty rules and automation.8.8
See all Novus Loyalty alternatives →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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