Novus Loyalty review
A broad loyalty platform with a published INR 9,999 monthly SaaS entry tier.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Novus Loyalty is a SaaS loyalty and customer engagement platform for businesses in retail, banking, healthcare, travel, ecommerce, and other industries. It supports points-based, tiered, VIP, milestone, referral, cashback, wallet, and hybrid programs. Teams can use it for acquisition, retention, advocacy, automated customer journeys, segmentation, behavior-based personalization, rewards management, and analytics. The platform is available through web and API access, with mobile-first experiences and AI-assisted lifecycle automation included in its positioning.
Pricing starts with the SaaS plan at INR 9,999 per month, according to the vendor's pricing article. That tier includes RFM data analysis, point campaigns, referral campaigns, customized branding, communication flows, and an ROI dashboard. Enterprise adds WhatsApp communication, push notifications, gamification, cashback programs, third-party integrations, and extended APIs. The Custom plan covers custom loyalty solution configuration, custom branding and rewards, special security protocols, and CRM or ecommerce integrations. A free trial is also offered.
Novus Loyalty's main strength is breadth across channels and program types. Integrations include Shopify, WooCommerce, Wix, CRM systems, ERP systems, POS systems, ecommerce platforms, and mobile apps, while REST APIs support API-led integrations. Real-time dashboards and analytics give teams a view of loyalty activity and ROI. It fits organizations that need omnichannel engagement and configurable loyalty mechanics at a defined starting price. Smaller teams seeking a free plan, or buyers who need advanced Enterprise or Custom capabilities without moving beyond the entry tier, should consider a narrower or simpler alternative.
Novus Loyalty pros and cons
- Where it wins
- Published SaaS tier at INR 9,999 per month
- Supports points, tiers, referrals, milestones, cashback, and hybrid programs
- Connects web, mobile, in-store, email, SMS, and WhatsApp engagement
- Where it doesn't
- No free plan is offered
- WhatsApp, push notifications, and gamification are Enterprise highlights
- Custom security protocols and integrations require the Custom plan
Novus Loyalty fact sheet, pricing and score →
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update