Nelio A/B Testing
Nelio A/B Testing: A broad WordPress and WooCommerce testing toolkit with a web-only focus. Ranked #28 of 52 in A/B Testing Tools by our editors (6.5/10); pricing: Free plan; best for wordPress and WooCommerce site owners.
At a glance
- Editor score6.5 / 10
- PricingFree plan
- Best forWordPress and WooCommerce site owners
- Free planYes
- Test typesA/B, multivariate, page, post, custom post type, headline, template, theme, popup, widget, menu, CSS, JavaScript, PHP, WooCommerce product, WooCommerce bulk sale, heatmap
- Founded2013
- Facts checked20 Sep 2026
Where it wins
- Tests cover WordPress content, code, themes, templates, and WooCommerce offers.
- Heatmaps, segmentation, conversion goals, and action tracking support analysis.
- Integrates with Gutenberg, Elementor, Divi, WooCommerce, and Google Analytics.
Where it doesn't
- The product is available on the web rather than across multiple platforms.
- Starter limits testing to 500 tested page views per month.
- Higher-capacity plans are needed for larger monthly testing volumes.
Our verdict on Nelio A/B Testing
Nelio A/B Testing is a WordPress-native experimentation service for marketers, publishers, WooCommerce merchants, and agencies. Its scope extends from pages, posts, headlines, templates, themes, widgets, menus, CSS, JavaScript, and PHP to WooCommerce products and bulk-sale offers. Users can also run multivariate tests, heatmaps, scrollmaps, and clickmaps, with visitor segmentation based on device, location, referrer, language, and other rules. A WordPress plugin provides the editing and reporting interface, while Nelio Cloud processes tracking data.
The plan structure is designed around testing capacity and progressively broader analysis. The free plan supports extensive WordPress and WooCommerce test types, heatmaps, segmentation, conversion goals, automatic winners, and builder integrations. Starter includes 500 tested page views per month, one site, unlimited tests, tests and heatmaps, cloud tracking, and page builder support. Basic adds unlimited A/B tests, 5,000 tested page views, heatmaps, clickmaps, scrollmaps, conversion tracking, and a visual experiment editor. Professional raises capacity to 50,000 tested page views and adds priority support, conversion goals, and visitor behavior analysis. Enterprise provides 200,000 tested page views, scalable testing capacity, and store-wide experiments.
Its strongest fit is for teams already working in WordPress or WooCommerce that want testing across both editorial and commerce surfaces. Integrations include Google Analytics, Gutenberg, Elementor, Beaver Builder, Divi Builder, OptimizePress, Leadpages, and WooCommerce. Automatic application of winning variants and AI-generated test suggestions can support an ongoing experimentation process, while cloud-based tracking keeps result processing separate from the WordPress interface. The trade-off is focus: the service is web-only, and the Starter quota may be restrictive for sites with higher traffic. Choose it for broad WordPress experimentation; consider an alternative if you need a multi-platform testing product.
Your product? Our editors can test Nelio A/B Testing in depth and publish a review, labelled as paid · from $149/mo →
Nelio A/B Testing pricing
All 4 Nelio A/B Testing plans and prices →
Nelio A/B Testing fact sheet
| Free plan | Yes |
|---|---|
| Paid from | Not verified |
| Test types | A/B, multivariate, page, post, custom post type, headline, template, theme, popup, widget, menu, CSS, JavaScript, PHP, WooCommerce product, WooCommerce bulk sale, heatmap |
| Supported platforms | Web |
| Visual editor | No |
| Server-side testing | Not verified |
| Mobile SDK | Not verified |
| Audience targeting | Yes |
| Feature flags | Not verified |
| Money-back guarantee | 30 days |
| Deployment | Cloud |
| Platforms | Web |
| Support | Docs |
| Built for | Solo, Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 8 integrations: Google Analytics, WordPress Gutenberg, Elementor, Beaver Builder, Divi Builder, OptimizePress … |
| Pricing | Free plan (source) |
| Website | neliosoftware.com |
| Facts checked | 20 Sep 2026 |
Nelio A/B Testing integrations
Nelio A/B Testing lists 8 integrations on its own site.
- Google Analytics
- WordPress Gutenberg
- Elementor
- Beaver Builder
- Divi Builder
- OptimizePress
- Leadpages
- WooCommerce
Alternatives to Nelio A/B Testing
- Optimizely ExperimentationA broad experimentation suite for mature teams running complex digital tests.9.3
- Adobe TargetA broad experimentation suite for organizations already invested in Adobe.9.2
- Zoho PageSenseA strong free starting point for teams that want visual testing and analytics.9.1
See all Nelio A/B Testing alternatives →
Also Ranked In
Nelio A/B Testing is ranked in 3 of our directories.
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Featured on iTechGuides
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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