MTK Attribution review
A practical agency-focused tag for capturing attribution across multiple client websites.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
MTK Attribution is a web-based marketing attribution tag for agencies managing lead data across client websites. It records first-touch, last-touch, paid-touch, and multi-session journey information, then delivers those values through website forms and data layers. Agencies can send the captured fields to HubSpot, Salesforce, or GoHighLevel, while configurable mappings, source formatting, time zones, and session rules help align the data with each client’s setup.
Pricing is structured around the number of sites managed. The Single site plan costs $29 per site per month and includes a multi-touch attribution tag and per-client dashboard. The Up to 30 sites plan costs $299 per month, while Up to 50 sites costs $399 per month; both include the same listed highlights. The published plans show monthly billing, and each new plan starts with a free trial. This structure suits agencies that need one dashboard and license arrangement across a defined client portfolio, though the cost scales with site coverage.
Its strongest fit is an agency workflow spanning common web and form platforms, including Google Tag Manager, Webflow, Wix, Squarespace, Elementor, Jotform, Gravity Forms, Framer, and Zoho Forms. Google offline import and Meta Conversions API payload support extend the captured data into advertising workflows. The main trade-off is scope: the product centers on multi-touch attribution rather than a broader set of attribution models, and browser-dependent retention affects journey data. Safari may remove local journey data after seven days without a site click. Agencies needing straightforward multi-touch capture across many sites should consider MTK Attribution; teams seeking broader modeling or less constrained retention should choose another tool.
MTK Attribution pros and cons
- Where it wins
- Tracks first-, last-, paid-, and multi-session touchpoints
- Works with major CRMs, form tools, and website platforms
- Offers plans for one, 30, or 50 client sites
- Where it doesn't
- Uses one license per client site
- Attribution modeling is limited to multi-touch
- Browser-dependent retention can affect stored journey data
MTK Attribution fact sheet, pricing and score →
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