Microsoft Image Creator
Microsoft Image Creator: A capable free image creator for everyday use, with limits for professional workflows. Ranked #11 of 123 in AI Image Generators by our editors (8.5/10); pricing: Free plan; best for free everyday image creation across devices.
At a glance
- Editor score8.5 / 10
- PricingFree plan
- Best forFree everyday image creation across devices
- Free planYes
- Paid fromFree
- Text-to-imageYes
- Facts checked20 Sep 2026
Where it wins
- Free standard-speed creation with 15 fast creations per day
- Text prompts, uploaded-image editing, and multiple generation models
- Available on web, iOS, Android, and through Microsoft SwiftKey
Where it doesn't
- Generated images include a watermark and C2PA content credentials
- Fast creations and prompts are subject to daily limits
- Commercial-use terms require careful review before business deployment
Our verdict on Microsoft Image Creator
Microsoft Image Creator, currently branded Bing Image Creator, is a free AI image generation service for Microsoft account holders. It creates images from descriptive text prompts and supports image uploads for AI-assisted editing or transformation. Users can select among available image-generation models and choose between fast and standard creation speeds. With web, iOS, and Android access, plus image creation through Microsoft SwiftKey on iOS and Android, it suits individuals who want accessible image creation across devices without a subscription.
The Free plan includes 15 free fast image creations per day, free standard-speed image creation, and up to 200 prompts per 24-hour period. Microsoft Rewards points can provide additional fast creations. The plan structure is straightforward, but the daily limits make the service better suited to casual or moderate-volume work than continuous production. Content safety filtering and prompt blocking are part of the experience, which may also affect some requested concepts.
Its strongest feature set is the combination of text-to-image generation, reference-image editing, selectable models, and mobile access. Microsoft SwiftKey adds a convenient route for creating images within supported mobile experiences. At the same time, generated images carry a watermark and C2PA content credentials, so the output may need additional consideration in branded, client-facing, or highly controlled workflows. Microsoft Image Creator is a sensible choice for free everyday creation, experimentation, and cross-device access. Teams seeking a dedicated professional pipeline, extensive workflow control, or clearer commercial-use guidance should evaluate alternatives alongside it.
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Microsoft Image Creator pricing
Microsoft Image Creator fact sheet
| Free plan | Yes |
|---|---|
| Paid from | Free |
| Text-to-image | Yes |
| Reference images | Yes |
| Image editing | Yes |
| Monthly credits | Not verified |
| Commercial use | Not verified |
| API access | Not verified |
| Output formats | Not verified |
| Deployment | Cloud |
| Platforms | Web |
| Support | Docs |
| Built for | Solo, Small business (editorial estimate) |
| Pricing | Free plan |
| Website | bing.com |
| Facts checked | 20 Sep 2026 |
Alternatives to Microsoft Image Creator
- ShutterstockA stock library with a built-in AI image generator; credits come with the Unlimited plans.9.7
- Adobe FireflyA broad image-generation and editing toolkit for teams centered on Adobe.9.4
- RecraftA versatile image workspace spanning generation, editing, vector output, and API access.9.3
See all Microsoft Image Creator alternatives →
Also Ranked In
Microsoft Image Creator is ranked in 2 of our directories.
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Featured on iTechGuides
Microsoft Image Creator is listed in our AI Image Generators directory. Add the badge to your site — it links back to this page.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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