Melissa Enrich review
A broad enrichment service for organizations managing consumer and business records.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Melissa Enrich provides data enhancement services for organizations that need to append information to existing consumer or business records. It is aimed at marketing, sales, segmentation, customer insight, and operational data-quality workflows. Its coverage includes consumer demographics, business firmographics, phone and email enrichment, postal addresses, geocoding, property and mortgage attributes, and SIC/NAICS coding. The product supports web, API, and self-hosted use, giving teams options for cloud services, direct integrations, and on-premises data workflows.
Pricing is centered on the Personator Enrich Cloud API plan, listed at $14,300 per year for 1,000,000 records. The plan adds missing phone numbers, email addresses, and postal addresses, and includes Personator Consumer data-verification capabilities. A 90-day free trial is available, but there is no free plan. The annual commitment and high listed entry price make Melissa Enrich a stronger fit for organizations with substantial enrichment needs than for teams seeking a lightweight or low-cost data tool.
Its ecosystem is a major part of the product’s appeal. Integrations include Salesforce, Microsoft Dynamics CRM, Microsoft Excel, Microsoft 365, Google Sheets, Shopify, Shopware, Stripe, Snowflake, ArcGIS, Talend, Microsoft SSIS/Azure Data Factory, and Semarchy Data Quality. That range supports CRM, commerce, analytics, geographic, and data-governance workflows. Choose Melissa Enrich when broad record completion and multiple deployment paths matter. Consider a narrower alternative when the requirement is limited to one enrichment type or when annual pricing at this level is difficult to justify.
Melissa Enrich pros and cons
- Where it wins
- Covers demographic, firmographic, phone, email, property, and mortgage data
- Offers cloud, API, and self-hosted deployment options
- Connects with Salesforce, Snowflake, Shopify, and other data workflows
- Where it doesn't
- The listed Personator Enrich Cloud API price is $14,300 per year
- There is no free plan
- The listed plan covers 1,000,000 records per year
Melissa Enrich fact sheet, pricing and score →
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