Marketero
Marketero: A broad marketing suite for small businesses that need social tools plus automation. Ranked #140 of 144 in Social Media Management Tools by our editors (3.0/10); pricing: Free plan · 7-day trial; best for small businesses wanting broader marketing automation.
At a glance
- Editor score3.0 / 10
- PricingFree plan · 7-day trial
- Best forSmall businesses wanting broader marketing automation
- Free planYes
- Facts checked20 Sep 2026
Where it wins
- Combines social tools with funnels, CRM, email, ads, and automation
- AI assists with advertising campaign creation and optimization
- Includes native forms, CRM pipelines, and unified Facebook and Instagram chats
Where it doesn't
- Social-management depth is less explicit than its wider marketing capabilities
- May be broader than needed for teams seeking a social-only workflow
- Listed social connections focus on Facebook and Instagram
Our verdict on Marketero
Marketero is an all-in-one marketing and sales platform for entrepreneurs, creators, coaches, freelancers, infoproduct sellers, and growing businesses. It combines social-media management and media storage with advertising, funnels, web pages, forms, surveys, CRM pipelines, marketing automations, email marketing, unified chats, calendars, membership areas, metrics dashboards, and API integrations. Its AI-assisted advertising features support campaign creation, targeting, creative production, and optimization, making the product a fit for small businesses that want social activity connected to broader lead-generation and sales work.
The published plan structure covers a free plan, a seven-day free trial, and several paid tiers. Lite includes Meta and Google Ads, unlimited campaigns, one administrator user, and a 15% budget commission. Pro adds 15 advertising platforms, CRM pipelines, forms and surveys, unified Facebook and Instagram chats, and email marketing. Agency keeps the 15-platform advertising scope and CRM pipelines while adding custom automations, a WhatsApp API connection, and VIP WhatsApp support. Additional plans focus on funnels and web pages, with combinations of forms, surveys, course membership areas, Meta Ads reporting, email marketing, CRM pipelines, calendars, and campaign management across Google Ads, Meta Ads, TikTok Ads, and Google Search.
Marketero’s main strength is breadth: businesses can connect advertising, lead capture, customer management, communication, and automation within one web and API-based platform. The listed integrations include Facebook, Instagram, WhatsApp API, Meta Ads, Google Ads, and TikTok Ads. That breadth should suit a small business replacing several separate marketing tools, especially where campaigns and CRM activity need to work together. It is less compelling for a team seeking a dedicated social publishing and analytics product, because the listed capabilities emphasize the wider marketing system more than detailed social-management workflows. Choose Marketero for connected marketing automation; choose a narrower social tool when social operations are the primary requirement.
Your product? Our editors can test Marketero in depth and publish a review, labelled as paid · from $149/mo →
Marketero pricing
All 6 Marketero plans and prices →
Marketero fact sheet
| Free plan | Yes |
|---|---|
| Paid from | Not verified |
| Social accounts | Not verified |
| Supported networks | Not verified |
| Scheduled posts | Not verified |
| Social inbox | Not verified |
| Approval workflow | Not verified |
| Analytics level | Not verified |
| Team users | Not verified |
| Free trial | 7 days |
| Deployment | Cloud |
| Platforms | Web |
| Support | Community |
| Built for | Solo, Small business, Mid-market (editorial estimate) |
| Integrations | 6 integrations: Facebook, Instagram, WhatsApp API, Meta Ads, Google Ads, TikTok Ads |
| Pricing | Free plan · 7-day trial (source) |
| Website | marketero.io |
| Facts checked | 20 Sep 2026 |
Marketero integrations
Marketero lists 6 integrations on its own site.
- WhatsApp API
- Meta Ads
- Google Ads
- TikTok Ads
Alternatives to Marketero
- Sprout SocialA broad social management suite for teams that need integrations and advanced workflows.9.3
- HootsuiteA mature multi-network suite for teams that can justify a high per-user price.9.2
- Brandwatch Social Media ManagementA broad platform for coordinated publishing, listening, inbox work, and custom reporting.9.1
See all Marketero alternatives →
Also Ranked In
Marketero is ranked in 2 of our directories.
Used Marketero? Be the first to review it
The editor score above is our own research. What this page doesn't have yet is a reader's view — what you used Marketero for, what worked and what didn't. No stars are seeded and no review is paid for; an editor reads every one before it appears.
Write a reviewTwo minutes · verified accounts only · read by an editor before it appears
Featured on iTechGuides
Marketero is listed in our Social Media Management Tools directory. Add the badge to your site — it links back to this page.
<a href="https://www.itechguides.com/products/marketero/"><img src="https://www.itechguides.com/best/badge/marketero.svg" alt="Featured on iTechGuides" width="230" height="46"></a>
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update