MailOptin
MailOptin: A WordPress-focused email tool with opt-ins, broadcasts, automation, targeting, and testing. Ranked #153 of 185 in Email Marketing Software by our editors (3.0/10); pricing: Free plan; best for wordPress sites focused on lead capture and broadcasts.
At a glance
- Editor score3.0 / 10
- PricingFree plan
- Best forWordPress sites focused on lead capture and broadcasts
- Free planYes
- Paid from$99/yr
- Email automationYes
- Facts checked20 Sep 2026
Where it wins
- Flexible opt-in forms across popups, bars, widgets, and inline placements
- Email broadcasts, autoresponders, digests, and post notifications
- A/B testing, targeting, analytics, and broad service integrations
Where it doesn't
- Requires WordPress and a self-hosted setup
- Paid plans are billed annually, except Lifetime Pro
- No AI features or landing-page builder
Our verdict on MailOptin
MailOptin is a WordPress plugin for capturing leads, creating newsletters, sending broadcasts, and automating event-triggered emails. It is aimed at marketers, bloggers, entrepreneurs, developers, e-commerce websites, and other businesses using WordPress. Its form options include popups, lightboxes, notification bars, slide-ins, sidebar widgets, and inline forms, while its email features cover new-post notifications, scheduled digests, autoresponders, audience targeting, page-level targeting, analytics, and A/B testing for opt-in campaigns.
The free version provides an entry point through the WordPress.org Plugin Directory. The Standard plan costs $99 per year for lead generation on 1 site. Pro costs $289 per year and adds email automation and newsletters for 3 sites. Agency costs $499 per year and includes lead generation, email automation, newsletters, and unlimited sites. Lifetime Pro costs $999 as a one-time payment, includes the Pro plan and lifetime updates, and has no recurring fees. These options make the plan structure relevant to both single-site owners and teams managing multiple WordPress sites.
MailOptin connects with Mailchimp, ActiveCampaign, HubSpot, Keap, AWeber, Campaign Monitor, Constant Contact, Brevo, Zoho CRM, MailerLite, and Klaviyo, along with WooCommerce, WPForms, Gravity Forms, and MemberPress. That ecosystem supports workflows spanning email services, customer records, commerce, forms, and memberships. The tradeoff is focus: MailOptin requires WordPress and is self-hosted, so it suits organizations already operating WordPress more than teams seeking a standalone email platform. Buyers wanting WordPress-native lead capture and broadcasts should consider it; those prioritizing AI features or a separate hosted system should look elsewhere.
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MailOptin pricing
All 4 MailOptin plans and prices →
MailOptin fact sheet
| Free plan | Yes |
|---|---|
| Paid from | $99/yr |
| Subscriber limit | Not verified |
| Monthly send limit | Not verified |
| Email automation | Yes |
| Audience segmentation | Yes |
| Landing pages | Not verified |
| A/B testing | Yes |
| Native integrations | Not verified |
| Money-back guarantee | 14 days |
| Deployment | Self-hosted |
| Compliance & security | GDPR |
| Support | Docs |
| Built for | Solo, Small business, Mid-market (editorial estimate) |
| Integrations | 17 integrations: Mailchimp, ActiveCampaign, HubSpot, Keap, AWeber, Campaign Monitor … See all → |
| Pricing | Free plan (source) |
| Website | mailoptin.io |
| Facts checked | 20 Sep 2026 |
MailOptin integrations
MailOptin lists 17 integrations on its own site.
- Mailchimp
- ActiveCampaign
- HubSpot
- Keap
- AWeber
- Campaign Monitor
- Constant Contact
- Brevo
- WooCommerce
- Zoho CRM
- MailerLite
- Klaviyo
- WPForms
- Gravity Forms
- MemberPress
- LearnDash
- Easy Digital Downloads
See all MailOptin integrations →
Alternatives to MailOptin
- KlaviyoA strong fit for ecommerce teams that need behavioral personalization across channels.9.3
- ActiveCampaignA mature choice for complex automation, segmentation, and large contact lists.9.2
- MailchimpA broad email marketing suite with a free plan and $13 monthly paid entry.9.1
See all MailOptin alternatives →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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