MailBluster
MailBluster: Campaigns, segmentation, and automation with a choice of SMTP setup. Ranked #74 of 185 in Email Marketing Software by our editors (3.0/10); pricing: Free plan · 14-day trial; best for small teams seeking segmentation and automation.
At a glance
- Editor score3.0 / 10
- PricingFree plan · 14-day trial
- Best forSmall teams seeking segmentation and automation
- Free planYes
- Email automationYes
- Founded2015 · Delaware, USA (incorporated)
- Facts checked23 Sep 2026
Where it wins
- Build segments from contact fields, tags, activity, and ecommerce behavior
- Automate workflows triggered by subscriptions, tags, opens, and clicks
- Choose a supported external SMTP provider or Managed SMTP
Where it doesn't
- Starter is limited to 3,000 emails total
- No landing pages
- Managed SMTP uses separate monthly pricing
Our verdict on MailBluster
MailBluster is an email marketing platform for businesses and creators managing subscribers, newsletters, and promotional campaigns. It combines campaign creation with segmentation, automation, forms, templates, and reporting. Small teams that want to tailor messages to contact activity or ecommerce behavior can use its audience tools without committing to a paid plan immediately; teams that need landing pages should look elsewhere.
Segmentation and automation are central strengths. Contacts can be grouped using conditions, fields, tags, campaign activity, and ecommerce behavior, while workflows can start after subscriptions, tags, opens, or clicks. A/B testing lets teams split audiences into test groups, and reporting tracks opens, clicks, bounces, complaints, and ecommerce conversions. These functions make MailBluster a fit for teams whose email program depends on targeted follow-up, though buyers seeking a broader marketing suite may prefer a product with landing pages.
The Starter plan costs $0 and provides a one-time total allowance of 3,000 emails; it requires your own SMTP and includes MailBluster branding. Pro is $60 per brand per year when billed annually, equivalent to $5 per month, and adds unlimited leads and sending, automation, custom fields, Pro templates, and exports of leads and reports. Executive includes Pro features, dedicated one-on-one setup and support, three years of data retention, unlimited automation workflows, and a 5% yearly reward on email sending. Managed SMTP is a separate option at $17 per month for 10,000 emails per month, with infrastructure and SMTP cost included. MailBluster also lists a 14-day trial for Managed SMTP. Pick it for focused email campaigns with flexible delivery choices; skip it if landing pages are essential.
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MailBluster pricing
All 4 MailBluster plans and prices →
MailBluster fact sheet
| Free plan | Yes |
|---|---|
| Paid from | Not verified |
| Subscriber limit | Not verified |
| Monthly send limit | Not verified |
| Email automation | Yes |
| Audience segmentation | Yes |
| Landing pages | No |
| A/B testing | Yes |
| Native integrations | Not verified |
| Free trial | 14 days · no card needed |
| Deployment | Cloud |
| Platforms | Web |
| Support | Email, Docs |
| Built for | Solo, Small business, Mid-market (editorial estimate) |
| Integrations | 4 integrations: Amazon SES, Postmark, Mailgun, SMTP2GO |
| Pricing | Free plan · 14-day trial (source) |
| Website | mailbluster.com |
| Facts checked | 23 Sep 2026 |
MailBluster integrations
MailBluster lists 4 integrations on its own site.
- Amazon SES
- Postmark
- Mailgun
- SMTP2GO
Alternatives to MailBluster
- KlaviyoA strong fit for ecommerce teams that need behavioral personalization across channels.9.3
- ActiveCampaignA mature choice for complex automation, segmentation, and large contact lists.9.2
- MailchimpA broad email marketing suite with a free plan and $13 monthly paid entry.9.1
See all MailBluster alternatives →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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