Magnus Live Account Planning (Signals) review
A web-based workspace linking account strategy, signals, stakeholders and growth actions.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Magnus Live Account Planning, also called Signals, is a web-based account-planning platform for sales, business development, account management, marketing and bid teams. It brings account strategy, growth priorities, stakeholder and buying-group intelligence, propositions, engagement priorities and cross-functional actions into one working account plan. The product is designed for organisations managing priority accounts, account clusters, account books or broader strategic portfolios. AI features are included, and Magnus Consulting has positioned the platform for strategic account growth since 2018.
Live signals are the product’s clearest point of distinction. The platform covers signals across customers, competitors and markets, then connects them with account priorities, customer-conversation preparation and expansion discovery. That combination gives teams a way to keep planning tied to changing commercial conditions rather than treating the account plan as a static document. Its scope also includes stakeholder management, account objectives, action tracking and whitespace analysis, supporting both relationship intelligence and coordinated execution.
The pricing model is contact sales, so teams need to engage Magnus Consulting to assess access and commercial terms. The platform’s breadth suits strategic teams that need shared planning across sales, marketing, account management and bid functions, especially when growth depends on multiple buyers, teams and solution areas. It is less suited to teams seeking a narrowly focused tool for simple account notes or basic task tracking. Buyers should choose Magnus Live Account Planning when live market context and coordinated strategic action matter; simpler teams may prefer a more limited planning approach.
Magnus Live Account Planning (Signals) pros and cons
- Where it wins
- Connects account strategy, buying groups, propositions and actions
- Tracks live signals across customers, competitors and markets
- Supports meeting preparation and expansion opportunity discovery
- Where it doesn't
- Pricing requires contacting sales
- Its platform availability is limited to the web
- A broad strategic scope may exceed simpler account-planning needs
Magnus Live Account Planning (Signals) fact sheet, pricing and score →
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