Luru
Luru: A multichannel AI SDR for teams that want automated prospecting and follow-up. Ranked #11 of 17 in AI Sales Development Representatives (SDRs) Software by our editors (7.9/10); pricing: Paid; best for small and mid-market teams needing multichannel prospecting.
At a glance
- Editor score7.9 / 10
- PricingPaid
- Best forSmall and mid-market teams needing multichannel prospecting
- Free planNo
- Autonomous outreachYes
- Facts checked24 Sep 2026
Where it wins
- Automates ICP matching, prospect research, outreach, follow-up, and scheduling
- Reaches prospects through email, LinkedIn, and phone in coordinated campaigns
- Connects with Salesforce, HubSpot, Slack, Teams, Zoom, and Google Meet
Where it doesn't
- A paid product with no free plan
- Designed for small and mid-market company sizes
- Cloud and browser-extension deployment may not suit self-hosting requirements
Our verdict on Luru
Luru is an AI sales development platform for revenue and sales teams that need prospecting through meeting booking in one workflow. Its AI SDR identifies prospects against an ideal customer profile, researches accounts with contextual signals, personalizes messages, runs multichannel campaigns, handles replies, and helps schedule meetings. Small and mid-market teams are the clearest fit, particularly when sales development work spans email, LinkedIn, and phone rather than a single channel.
The Standard plan combines automated precision prospecting, prospect research, multi-campaign support, end-to-end campaign automation, multichannel outreach, and domain and mailbox setup with email warm-up. Campaigns can include automated multi-touch follow-up, response handling, and meeting scheduling. Human oversight remains part of campaign setup and review, giving teams a role in directing and checking automated activity. Reports and analytics support visibility into campaign performance.
Luru’s ecosystem fit centers on a web application and Chrome extension, with cloud and browser-extension deployment. CRM and webhook integration supports connections to Salesforce and HubSpot, while Slack and Microsoft Teams cover team notifications or coordination; Zoom and Google Meet are listed for meeting workflows. The product is paid and has no free plan, so teams should be prepared for a commercial commitment. Its focus is specifically sales development, and organizations seeking self-hosted software or a broader revenue-operations suite may prefer an alternative. Luru is a sensible choice for teams prioritizing coordinated prospecting and outreach automation, but less suitable where deployment control or a wider operational scope is essential.
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Luru pricing
Luru fact sheet
| Free plan | No |
|---|---|
| Paid from | Not verified |
| Autonomous outreach | Yes |
| Outreach channels | Multichannel |
| Lead research | Yes |
| CRM writeback | Yes |
| Monthly AI credits | Not verified |
| Human approval control | Yes |
| Deployment | Cloud, Browser extension |
| Platforms | Web, Chrome extension |
| Built for | Small business, Mid-market (editorial estimate) |
| Integrations | 6 integrations: Salesforce, HubSpot, Slack, Microsoft Teams, Zoom, Google Meet See all → |
| Pricing | Paid (source) |
| Website | luru.app |
| Facts checked | 24 Sep 2026 |
Luru integrations
Luru lists 6 integrations on its own site.
- Salesforce
- HubSpot
- Slack
- Microsoft Teams
- Zoom
- Google Meet
Alternatives to Luru
- BuzzBroad AI SDR automation across prospecting, outreach, calling and CRM workflows.9.3
- Sellora AIA virtual SDR combining prospect research, multichannel outreach and CRM logging.9.2
- LeadLoft AI SDR AgentsA broad AI SDR workspace for SMB teams, starting at $99 per user monthly.9.0
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Featured on iTechGuides
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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