Loop11
Loop11: A broad usability testing suite for teams that need benchmarking and A/B studies. Ranked #14 of 52 in Usability Testing Software by our editors (8.0/10); pricing: 14-day trial; best for teams needing benchmarking and A/B usability testing.
At a glance
- Editor score8.0 / 10
- Pricing14-day trial
- Best forTeams needing benchmarking and A/B usability testing
- Free planNo
- Paid from$179/mo
- Participant recruitmentYes
- Founded2009
- Facts checked22 Sep 2026
Where it wins
- Supports moderated, unmoderated, prototype, mobile, and tablet studies
- Combines recordings, heatmaps, clickstreams, AI insights, and UX metrics
- Offers participant recruitment plus A/B testing and UX benchmarking
Where it doesn't
- No perpetual free plan; the trial lasts 14 days
- Rapid Insights limits studies to 3 projects and 10 participants per project
- Integration coverage is limited to Slack
Our verdict on Loop11
Loop11 is an online usability testing platform for UX designers, consultants, researchers, developers, marketers, and product teams. It supports moderated and unmoderated studies for websites, mobile applications, tablets, wireframes, and prototypes. Teams can recruit participants through Loop11’s panel or bring their own participants, then collect task results, survey responses, video, audio, and screen recordings. Its broader research toolkit also includes A/B testing, UX benchmarking, AI-assisted analysis, summaries, and design recommendations.
Pricing is structured around project and participant capacity. Rapid Insights costs $179 per month when billed annually and includes five seats, three projects per month, 10 participants per project, moderated and unmoderated testing, and unlimited tasks and questions. The monthly version costs $199 per month and does not list the five-seat allowance. Pro costs $358 per month on annual billing or $399 per month when billed monthly, with 10 projects per month, 100 participants per project, heatmaps, clickstreams, path analysis, and data export. Enterprise uses a custom quote and adds unlimited projects and participants, single sign-on, advanced security features, and personalized support. A 14-day trial is available.
Loop11’s main strength is breadth: it covers live sessions, unmoderated research, prototypes, mobile and tablet testing, recruitment, behavioral analytics, recordings, AI analysis, A/B testing, and benchmarking in one platform. It is a strong fit for teams comparing designs or tracking usability across multiple study types. The platform supports web, a Chrome extension, iOS, and Android, while Slack is the listed integration. Smaller teams running occasional studies may find the paid entry point and Rapid Insights limits restrictive. Choose Loop11 when varied research methods and benchmarking matter; consider an alternative if you need a free plan, larger entry-level studies, or a wider integration ecosystem.
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Loop11 pricing
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Loop11 fact sheet
| Free plan | No |
|---|---|
| Paid from | $179/mo |
| Participant recruitment | Yes |
| Moderated sessions | Yes |
| Unmoderated sessions | Yes |
| Prototype support | Yes |
| Mobile app support | Yes |
| Participant limit | 10 participants |
| Free trial | 14 days · no card needed |
| Deployment | Cloud |
| Platforms | Web, Windows, macOS, iOS, Android |
| Support | Email, Docs |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Pricing | 14-day trial (source) |
| Website | loop11.com |
| Facts checked | 22 Sep 2026 |
Alternatives to Loop11
- MazeA broad research toolkit with meaningful free access and an enterprise path.9.4
- UserTestingA mature research platform combining recruited participants, moderated sessions, and AI-assisted analysis.9.2
- LyssnaA broad web-based research toolkit with a useful free plan and limited mobile coverage.9.1
Also Ranked In
Loop11 is ranked in 5 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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