Loi review
A focused, low-cost intake hub for small firms managing prospective-client inquiries.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Loi is a legal intake inbox for law firms, with a focus on small practices that need to capture, organize, prioritize, and follow up with prospective clients. It consolidates inquiries from phone, email, websites, forms, and SMS-related channels into an intake workflow. Core capabilities include intake notifications, inquiry consolidation, best-fit prospect prioritization, intake forms, and automated prospect follow-up. The product is paid rather than free, and its published Beta plan costs $15 per user per month with monthly billing.
The pricing is straightforward but tied to the product’s beta stage. The Beta plan includes a dedicated intake inbox for prospective clients and a monthly subscription during beta. Loi states that future standard plans will be developed with beta customers, so firms choosing it should view the current $15 per-user monthly price as beta pricing rather than a settled long-term plan structure. For a small firm focused on improving intake communications without adding a broad legal operations system, the plan keeps the entry point clear.
Loi’s strongest fit is its channel and integration coverage for intake work. It supports Twilio, Gmail, Outlook, OpenAI, and Clio, giving firms several ways to connect communications and legal workflows. The product remains intentionally narrow: it is centered on prospective-client intake rather than a full pipeline or matter-management feature set. Firms that mainly need a consolidated inbox, forms, prioritization, notifications, and follow-up may find the scope appropriate. Firms seeking broader matter management or a more extensive legal CRM should choose a product built around those functions instead.
Loi pros and cons
- Where it wins
- Consolidates phone, email, website, forms, and SMS-related inquiries
- Prioritizes best-fit prospects and supports automated follow-up
- Connects with Twilio, Gmail, Outlook, OpenAI, and Clio
- Where it doesn't
- Beta pricing may change as standard plans are developed
- Focused on intake rather than broader pipeline management
- Does not provide a broader matter-management feature set
Loi fact sheet, pricing and score →
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