LiveRamp RampID review
A focused identity graph for individual and household matching across online and offline data.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
LiveRamp RampID is a pseudonymous identity-resolution service for brands, agencies, publishers, and technology platforms. It connects authenticated and pseudonymous identifiers across offline data, browsers, mobile devices, connected TV, publishers, partners, and marketing platforms. The service is designed for activation, personalization, measurement, and data collaboration, with individual and household RampIDs supported through web and API access.
Pricing follows a contact-sales model, with services and fees specified in customer order forms. The published product details describe API-based matching, batch processing, mapping files, identity-envelope handling, and RampID translation rather than self-service plan tiers. RampID also supports Google BigQuery integration. Teams evaluating it should therefore map their data flows and activation destinations against the available API and integration model before selecting it.
The strongest fit is advertising identity work that requires identity-graph resolution, deterministic offline PII merging, online device linking, and identifier mapping across cookies, mobile IDs, CTV IDs, IPs, and custom IDs. The Real-time RampID Retrieval API supports live lookup, while plaintext PII matching, hashed-PII lookup, and batch requests of up to 1,000 records cover different matching workflows. Rules-based matching and the listed Google BigQuery integration may be limiting for teams seeking a different matching approach or wider verified ecosystem coverage. Choose RampID for individual and household identity mapping across channels; compare alternatives if flexibility or broader integration coverage is the priority.
LiveRamp RampID pros and cons
- Where it wins
- Resolves personal, digital, offline, and device identifiers
- Supports real-time retrieval and batch requests up to 1,000 records
- Provides individual and household RampIDs with mapping files
- Where it doesn't
- Pricing is handled through contact sales and customer order forms
- Published integration coverage lists Google BigQuery
- Rules-based matching may offer less flexibility for some workflows
LiveRamp RampID fact sheet, pricing and score →
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