Lista CRM review
A web-based CRM for UAE agencies that need matching, routing, and pipeline control.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Lista CRM is a web-based real estate CRM for agents, teams, brokerages, and multi-office operations in the UAE. It brings together lead and contact management, property listings, buyer matching, visual deal pipelines, commission tracking, tasks, reminders, calendars, follow-ups, reporting, and team administration. Its scope suits small agencies that want a central workspace for managing enquiries, assigning leads, matching buyers with properties, and tracking deals without separating these workflows across multiple systems.
Pricing is handled through a sales-led process based on users, company structure, and enabled modules. That model may suit brokerages that need a configured package across teams or offices, but it gives buyers less immediate visibility into plan differences. Integration coverage is focused on Google Calendar, Meta, and Google Ads, with availability depending on the customer’s account configuration. Lead-source and campaign reporting connect these channels to the CRM’s broader workflow, while lead import supports bringing records into the system.
The product’s strongest area is its combination of rule-based lead scoring and routing with property records, buyer matching, and visual deal pipelines. Automated follow-up, calendars, reminders, and commission tracking extend that workflow from initial enquiry through transaction management. Branded real estate microsites add lead capture, although availability depends on the selected package. Lista CRM is a sensible fit for UAE agencies prioritising matching, routing, and team coordination in a web platform. Agencies that require mobile access or want transparent self-serve pricing should consider an alternative with those capabilities.
Lista CRM pros and cons
- Where it wins
- Rule-based lead scoring, routing, and automated follow-up
- Property listings, buyer matching, pipelines, and commission tracking
- Microsites, team management, and campaign reporting in one platform
- Where it doesn't
- Web access only, with no mobile app
- Pricing requires a sales-led process
- Microsite availability depends on the selected package
Lista CRM fact sheet, pricing and score →
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